Marketing Strategy and Corporate Strategy in the Automobile Industry
Marketing Strategy and Corporate Strategy in the automobile industry
A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits, sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various stakeholders and investors in the business and it is also concerned with making of strategic decisions in the business. The corporate strategy is plainly and explicitly referred as the mission statement.
The marketing strategy for Mercedes Benz is focused on stability, ambiance, comfort, and stability in their vehicle models. This strategy has mainly been sparked by the stiff competition that this automobile industry faces from other players in the car global market. Due to the economic recession of 2008, Mercedes Benz broadened its market focus and widened its ratings through promotions and advertisements. As a marketing strategy, the company has also excelled in the provision of informative and amazing customer care, by highlighting the customer’s value to the progress of the company. Further, the company has also added more approach to their technological and communications advancement. This new marketing strategy is solely focused on the lifestyle needs and fun of the user, making them to reconsider increasing their share capital in a very competitive vehicle market.
The company has also added more supply units where the requests of the customer are met. Mercedes Benz has embarked in getting a corporate makeover by increasing its retailer targets. For the opportunity to drive sales, the company must fully engage their retailers. The company also seeks to establish a relationship with the customer that will help in nurturing healthy relations that will lead to
A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits, sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various stakeholders and investors in the business and it is also concerned with making of strategic decisions in the business. The corporate strategy is plainly and explicitly referred as the mission statement.
The marketing strategy for Mercedes Benz is focused on stability, ambiance, comfort, and stability in their vehicle models. This strategy has mainly been sparked by the stiff competition that this automobile industry faces from other players in the car global market. Due to the economic recession of 2008, Mercedes Benz broadened its market focus and widened its ratings through promotions and advertisements. As a marketing strategy, the company has also excelled in the provision of informative and amazing customer care, by highlighting the customer’s value to the progress of the company. Further, the company has also added more approach to their technological and communications advancement. This new marketing strategy is solely focused on the lifestyle needs and fun of the user, making them to reconsider increasing their share capital in a very competitive vehicle market.
The company has also added more supply units where the requests of the customer are met. Mercedes Benz has embarked in getting a corporate makeover by increasing its retailer targets. For the opportunity to drive sales, the company must fully engage their retailers. The company also seeks to establish a relationship with the customer that will help in nurturing healthy relations that will lead to
References: Andrew, C. (2010). Mercedes-Benz changes marketing strategy to improve its U.S. sales. 4WheelsNews. Retrieved March 03, 2011, from http://www.4wheelsnews.com/mercedes-benz-changes-marketing-strategy-to-improve-its-us-sales/ Laermer, R. & Simmons, M. (2007). Punk Marketing, New York: Harper Collins. Miles, R. (2003). Organizational Strategy, Structure, and Process. Stanford: Stanford University Press Mitchener, B. (1998). Volkswagen Drives Into the High End of the Car Market. The Wall Street Journal, 12(4), 8-9.