Marketing Research Proposal
Marketing Research Proposal
Fair & Lovely Max Fairness- for Men
Research Background
The concept of fairness has changed over the period of a decade, aspiration for a fair look is now not limited to women only but Unilever has cared about men in the beauty category by introducing fair and lovely max fairness. Fair & Lovely MAX Fairness for Men is uniquely designed for tough male skin. It contains VitaMAX Complex and UV Filters work intensively on male skin and help to give: Max Sun Protection, Max Spot Reduction and Max Fairness, so the men can have Max Confidence in themselves.
Before having fair and lovely max, men were using the fair and lovely regular and other random fairness creams which were only made for women skin; so at that time this market was untapped and diversified. Fair and lovely gave a break through by entering in male consumer market with the fair and lovely max fairness.
This proposal is designed to provide insight about the study with few objectives to analyze the perception about fairness and the fair and lovely max fairness among its target consumers. This document will provide proper outline about the research along with timeline. It was a common perception in minds that the beauty and fairness is only subject to women, but the dynamics has changed so does the perception now men also care about their look and fairness which they think enhance their confidence and self-esteem, in this study we also will try to find out some evidence in this regard.
Research Objectives
The research aims to determine the perception of respondents about their beauty & fairness in general and about the Fair and Lovely Max fairness in particular among men,
* Key driving factors that encourage using fairness cream among men. * To identify the role of fairness or beauty to enhance self esteem and confidence in Men. * Importance of grooming and hygienic look among men in their daily life. * To determine the attitudes
Fair & Lovely Max Fairness- for Men
Research Background
The concept of fairness has changed over the period of a decade, aspiration for a fair look is now not limited to women only but Unilever has cared about men in the beauty category by introducing fair and lovely max fairness. Fair & Lovely MAX Fairness for Men is uniquely designed for tough male skin. It contains VitaMAX Complex and UV Filters work intensively on male skin and help to give: Max Sun Protection, Max Spot Reduction and Max Fairness, so the men can have Max Confidence in themselves.
Before having fair and lovely max, men were using the fair and lovely regular and other random fairness creams which were only made for women skin; so at that time this market was untapped and diversified. Fair and lovely gave a break through by entering in male consumer market with the fair and lovely max fairness.
This proposal is designed to provide insight about the study with few objectives to analyze the perception about fairness and the fair and lovely max fairness among its target consumers. This document will provide proper outline about the research along with timeline. It was a common perception in minds that the beauty and fairness is only subject to women, but the dynamics has changed so does the perception now men also care about their look and fairness which they think enhance their confidence and self-esteem, in this study we also will try to find out some evidence in this regard.
Research Objectives
The research aims to determine the perception of respondents about their beauty & fairness in general and about the Fair and Lovely Max fairness in particular among men,
* Key driving factors that encourage using fairness cream among men. * To identify the role of fairness or beauty to enhance self esteem and confidence in Men. * Importance of grooming and hygienic look among men in their daily life. * To determine the attitudes