Marketing Quiz-Chapter Two
• Question 1
1 out of 1 points People and consumers play different ______ depending on the situation. Selected Answer: Roles • Question 2
1 out of 1 points Hidden cameras in Publix can observe consumers without provoking ____ Selected Answer: The Hawthorne effect • Question 3
1 out of 1 points What is the relative customer profile variable: If the price was right, would you buy this car today? Selected Answer: buyer readiness stage • Question 4
1 out of 1 points As a result of bounded rationality we exhibit _____ Selected Answer: Ethnocentrism • Question 5
1 out of 1 points Let 1=Think, 2=Do and 3=Feel. Which model presents the emotional consumer? Selected Answer: 3 2 1 • Question 6
1 out of 1 points Based on the emotional model of consumer behavior, most of our thought are to __________ our emotions. Selected Answer: Rationalizations • Question 7
1 out of 1 points What is the relative customer profile variable: I am aware of the car SEAT. Selected Answer: evoked set • Question 8
1 out of 1 points Let 1=Think, 2=Do and 3=Feel. Which model presents the rational consumer? Selected Answer: 1 3 2 • Question 9
1 out of 1 points What is the relative customer profile variable: It is difficult to own a car in Manhattan (no parking). There are more local stores. More competition and better prices exist in the suburbs. Selected Answer: density • Question 10
1 out of 1 points What is the relative customer profile variable: You get a special price as a first time user. Selected Answer: user status • Question 11
1 out of 1 points I believe that the readers of the National Inquirer are "weird" because of my ____ Selected Answer: Bounded rationality • Question 12
1 out of 1 points What is the relative customer profile variable: AIO (Activities, Interests, Opinions) Selected Answer:
1 out of 1 points People and consumers play different ______ depending on the situation. Selected Answer: Roles • Question 2
1 out of 1 points Hidden cameras in Publix can observe consumers without provoking ____ Selected Answer: The Hawthorne effect • Question 3
1 out of 1 points What is the relative customer profile variable: If the price was right, would you buy this car today? Selected Answer: buyer readiness stage • Question 4
1 out of 1 points As a result of bounded rationality we exhibit _____ Selected Answer: Ethnocentrism • Question 5
1 out of 1 points Let 1=Think, 2=Do and 3=Feel. Which model presents the emotional consumer? Selected Answer: 3 2 1 • Question 6
1 out of 1 points Based on the emotional model of consumer behavior, most of our thought are to __________ our emotions. Selected Answer: Rationalizations • Question 7
1 out of 1 points What is the relative customer profile variable: I am aware of the car SEAT. Selected Answer: evoked set • Question 8
1 out of 1 points Let 1=Think, 2=Do and 3=Feel. Which model presents the rational consumer? Selected Answer: 1 3 2 • Question 9
1 out of 1 points What is the relative customer profile variable: It is difficult to own a car in Manhattan (no parking). There are more local stores. More competition and better prices exist in the suburbs. Selected Answer: density • Question 10
1 out of 1 points What is the relative customer profile variable: You get a special price as a first time user. Selected Answer: user status • Question 11
1 out of 1 points I believe that the readers of the National Inquirer are "weird" because of my ____ Selected Answer: Bounded rationality • Question 12
1 out of 1 points What is the relative customer profile variable: AIO (Activities, Interests, Opinions) Selected Answer: