Marketing Questions

Question 1
1. The four components of the promotional mix are: personal selling, advertising, publicity and the web
True
False
5 points
Question 2
1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages
True
False
5 points
Question 3
1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages
True
False
5 points
Question 4
1. When considering the channel in the communication process the major delineation is whether it is personal or done over the internet
True
False
5 points
Question 5
1. A hospital in a particular community has been very proactive about controlling their health care costs. Over the past month the local newspaper has run a series of stories highlighting the rising cost of health care. When the hospital did a community survey on their image a month later, they were rated poorly on cost effectiveness. Channel noise was the problem not the hospital’s poor encoding process.
True
False
5 points
Question 6
1. In surveys regarding their attitude toward health care advertising, consumers are universally negative seeing it as raising cost and providing little useful information.
True
False
5 points
Question 7
1. The hierarchy of effects describes the budgeting sequence in the promotional plan that first requires a level of awareness.
True
False
5 points
Question 8
1. Setting an advertising budget as a percentage of sales has an inherent flaw in terms of the causal relationship between advertising and sales.
True
False
5 points
Question 9
1. A good advertising objective must be time based, measurable, target market specific
True
False
5 points
Question 10
1. The most expensive and elaborate form of pre-tests is the use of jury tests where highly knowledgeable jury panels must be identified and formed
True
False
5 points
Question 11