Marketing Mix: Hand Sanitizer
Marketing Mix Hand Sanitizer Through the marketing mix, businesses use the controllable variables of product, price, place, and promotion to define the firms marketing strategy (Berkowitz, 2011). The companies use these elements to contribute to the businesses marketing of the product, service, or good sold. While developing a product, determining the price, making the product convenient for customers to purchase or access, and promotion the product to advise the consumer of the product the business will have a solid marketing strategy in response to the marketplace around (Berkowitz, 2011).
Background
1946 GOJO Industries created by Goldie and Jerry Lippman developed the first hand sanitizer and later introduced in 1988 Purell Instant Hand Sanitizer (GOJO Industries, 2012). GOJO created Purell to reduce the spread of germs for health care providers and restaurant operators without needing soap and water. Effective at killing 99.99% of common germs in 1997 Purell Hand Sanitizer was no longer just available to the hospitals and restaurants, but consumers everywhere (GOJO Industries, 2012).
Product
Gel hand sanitizer that just kills germs evolved into a global market of other products (Centers of Disease Control and Prevention, 2012). Removing dirt and killing germs with just one pump (U.S. Food and Drug Administration, 2003). Purell offers hand sanitizers in a variety of sizes, shapes, and forms. Developing personal pump bottles, hands free dispensers, jelly wrapped carriers, and personal hand wipes Purell offers more than just keeping hands free of germs. Convenience, personalized, dermatologist tested, doctor recommended, hypoallergenic, along with Vitamin A, E, and Aloe Purell can be used everywhere by everybody (CDC, 2012).
Price
With the rising cost of healthcare eliminating contributing factors which increase visits to the doctor at a reasonable price is not only what consumers look for but also employers (Berkowitz, 2011). When FedEx Custom
Background
1946 GOJO Industries created by Goldie and Jerry Lippman developed the first hand sanitizer and later introduced in 1988 Purell Instant Hand Sanitizer (GOJO Industries, 2012). GOJO created Purell to reduce the spread of germs for health care providers and restaurant operators without needing soap and water. Effective at killing 99.99% of common germs in 1997 Purell Hand Sanitizer was no longer just available to the hospitals and restaurants, but consumers everywhere (GOJO Industries, 2012).
Product
Gel hand sanitizer that just kills germs evolved into a global market of other products (Centers of Disease Control and Prevention, 2012). Removing dirt and killing germs with just one pump (U.S. Food and Drug Administration, 2003). Purell offers hand sanitizers in a variety of sizes, shapes, and forms. Developing personal pump bottles, hands free dispensers, jelly wrapped carriers, and personal hand wipes Purell offers more than just keeping hands free of germs. Convenience, personalized, dermatologist tested, doctor recommended, hypoallergenic, along with Vitamin A, E, and Aloe Purell can be used everywhere by everybody (CDC, 2012).
Price
With the rising cost of healthcare eliminating contributing factors which increase visits to the doctor at a reasonable price is not only what consumers look for but also employers (Berkowitz, 2011). When FedEx Custom
References: Berkowitz, E. N. (2011). Essentials of health care marketing ( 3rd ed.). Sudbury, MA: Jones and Bartlett Learning, LLC. Gojo Industries. (n.d.). Company History. Retrieved from http://www.gojo.com/canada/about-gojo/company-information/history.aspx PURELL Ad Campaign. Purell Market Research. (n.d.). Retrieved from http://eportfolios.ithaca.edu/kpuleo1/docs/Purell_Ad_Campaign/Purell_Market_Resear.df Purell. (n.d.). In Facebook [Organization/Business]. Retrieved from http://www.facebook.com/Purell Purell. (n.d.). In Twitter [Organization/Business]. Retrieved from http://www.twitter.com/Purell U.S. Department of Health and Human Services, Centers of Disease Control and Prevention. (October 9, 2012). Hand Washing. Retrieved from http://www.CDC.gov/handwashing/ U.S Department of Health and Human Services, U.S. Food and Drug Administration. (September 2003). Efficacy Evaluation of Health Care Personnel Hand Wash Products (study # 01-109083-l 1). Retrieved from http://fda.gove/ohrms/dockerts/dailys/03/Sept03/090303/75n-0183h-c000082-05-tab-03-vo1162.prdf U.S Department of Health and Human Services, U.S. Food and Drug Administration. (2003). Retail Food Protection. Retrieved from http://www.fda.gov/Food/FoodSafety/RetailFoodProtection/IndustryandRegulatoryAssistanceandTrainingResources/ucm135577.htm