Marketing and Ikea
COUNTRY: TRINIDAD AND TOBAGO
NAME : AMRIT AMAR MARAJ
SUBJECT: STRATEGIC MANAGEMENT
STUDENT NUMBER : 12236975
TOPIC : IKEA
TABLE OF CONTENTS
*INTRODUCTION
*TARGET MARKET
*ORGANIZATIONAL STRUCTURE
*MARKETING MIX
*PORTERS FIVE FORCES
*STRENGHTS, WEAKNESSESS, OPPERTUNITIES, THREATS
*POLITICAL, ECONOMICAL, SOCIAL, TECHNOLOGICAL, ENIROMENTAL, LEGISLATIVE
*BOWMAN STRATEGY CLOCK
*CONCLUSION
INTRODUCTION
IKEA opening its doors in a developing country like Latin America would be a ideal futuristic possibility, of a one of the worlds’ largest companies manufacturing and selling home furnishings. IKEA’s strategy is ONE that is most commended in comparison to other rival companies. This strategy has created the opportunity in which IKEA was able to move up in the global market with more than 300 stores in 35 countries. The main focus of this work would not only be emphasized on the strategy of the company, but also on how it might work at the Colombian market. It would be an brilliant idea for the company to provide their services in Colombia. Some questions may arise from this situation such as “Does IKEA’s strategy match the customers’ behaviour.” In order to derive answers to these questions, first there will be some general information about the company. Secondly there would be specific tools used such as the SWOT Analysis, the Porter’s Framework and the Supply Chain among others. these tools would clarify the business model of the company. Thirdly
IKEA is a growing Swedish company that was founded by Ingvar Kampard in 1943 that sold home furnishings with the vision “to create a better everyday life for the many people”. Form the vision we can say that IKEA is a gigantic store that wants to attain as many customers as possible. The fact that this is
NAME : AMRIT AMAR MARAJ
SUBJECT: STRATEGIC MANAGEMENT
STUDENT NUMBER : 12236975
TOPIC : IKEA
TABLE OF CONTENTS
*INTRODUCTION
*TARGET MARKET
*ORGANIZATIONAL STRUCTURE
*MARKETING MIX
*PORTERS FIVE FORCES
*STRENGHTS, WEAKNESSESS, OPPERTUNITIES, THREATS
*POLITICAL, ECONOMICAL, SOCIAL, TECHNOLOGICAL, ENIROMENTAL, LEGISLATIVE
*BOWMAN STRATEGY CLOCK
*CONCLUSION
INTRODUCTION
IKEA opening its doors in a developing country like Latin America would be a ideal futuristic possibility, of a one of the worlds’ largest companies manufacturing and selling home furnishings. IKEA’s strategy is ONE that is most commended in comparison to other rival companies. This strategy has created the opportunity in which IKEA was able to move up in the global market with more than 300 stores in 35 countries. The main focus of this work would not only be emphasized on the strategy of the company, but also on how it might work at the Colombian market. It would be an brilliant idea for the company to provide their services in Colombia. Some questions may arise from this situation such as “Does IKEA’s strategy match the customers’ behaviour.” In order to derive answers to these questions, first there will be some general information about the company. Secondly there would be specific tools used such as the SWOT Analysis, the Porter’s Framework and the Supply Chain among others. these tools would clarify the business model of the company. Thirdly
IKEA is a growing Swedish company that was founded by Ingvar Kampard in 1943 that sold home furnishings with the vision “to create a better everyday life for the many people”. Form the vision we can say that IKEA is a gigantic store that wants to attain as many customers as possible. The fact that this is