Marketing Analysis on Body Shop
INTRODUCTION
The Body Shop International plc is a global manufacturer and retailer of naturally inspired, ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick, The Body Shop now has over 2,400 stores in 61 countries, with a range of over 1,200 products.
Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.
The Body Shop is a leader in promoting greater corporate transparency, and it has been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet.
The Body Shop also has it’s our own charity, The Body Shop Foundation. Launched in 1990, The Body Shop gives financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.
In March 2006, The Body Shop agreed to a £652.3 million takeover deal by L'Oréal family.
I will be Carrying out a comprehensive market audit and analysis of Body Shop, using various marketing analytical tools for my report.
MARKET AUDIT
Situation Analysis
Company
The Body Shop International is a multinational company which specialises mainly in producing ecological skin and hair products. The products are exclusively based on natural ingredients. In addition, they are manufactured according to strict ethical codes, which are opposed to animal testing. The Body Shop franchise is considered to be one of the biggest around the globe, in the cosmetics industry. The franchise has a well established reputation, and can be found in 61 countries. The Body Shop markets over 1200 products, which
The Body Shop International plc is a global manufacturer and retailer of naturally inspired, ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick, The Body Shop now has over 2,400 stores in 61 countries, with a range of over 1,200 products.
Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.
The Body Shop is a leader in promoting greater corporate transparency, and it has been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet.
The Body Shop also has it’s our own charity, The Body Shop Foundation. Launched in 1990, The Body Shop gives financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.
In March 2006, The Body Shop agreed to a £652.3 million takeover deal by L'Oréal family.
I will be Carrying out a comprehensive market audit and analysis of Body Shop, using various marketing analytical tools for my report.
MARKET AUDIT
Situation Analysis
Company
The Body Shop International is a multinational company which specialises mainly in producing ecological skin and hair products. The products are exclusively based on natural ingredients. In addition, they are manufactured according to strict ethical codes, which are opposed to animal testing. The Body Shop franchise is considered to be one of the biggest around the globe, in the cosmetics industry. The franchise has a well established reputation, and can be found in 61 countries. The Body Shop markets over 1200 products, which