Marketing
Marketing Strategies of Global Brands in Indian Markets
In the article Marketing Strategies of Global Brand in Indian Markets by Journal of Arts, Science & Commerce talks about how India is among the largest markets in the world in terms of sheer size along with China which together account for 37 percent of the overall world population. Some of the global brands in Indian are Kellogg’s, Initial Blunders, McDonalds, and many more. Kellogg’s is one of the most successful global brands in the U.S which was worlds leading producer of cereal and convenience foods. It is hugely popular breakfast cereal brand that is being sold in 160 countries with sales turnover of $9 billion. They say when Kellogg’s first entered Indian in 1994, it heavily bet on transforming the Indian breakfast cereal market through switching breakfast habits of Indian consumers who were used to hot breakfast foods. Presently, Kellogg’s is estimated to hold about 60-65 percent of Indian’s Rs. 400 core worth of breakfast cereal markets. Another brand that made an in pack was McDonalds. McDonald’s made an entry into the Indian market at a very appropriate time as soon as the Indian government opened up its market to the Global brands. When they made entry into the Indian market they faced several challenges which it needed to manage so that it could be successful in such diverse market. After discussing cases of some specific brands, we can argue that the global brands failed mainly because they failed to understand the dynamics of the Indian consumers as well as the markets they were going to sere. So therefore they had to reframe their strategies and then enter the market with a completely changed mindset as per the market dynamics. In the article they state the global firms operating in Indian must try to be local as they can, by converting themselves into global brands i.e. being global at heart.
The article to me is very important because it tells you most global firms fail because they
In the article Marketing Strategies of Global Brand in Indian Markets by Journal of Arts, Science & Commerce talks about how India is among the largest markets in the world in terms of sheer size along with China which together account for 37 percent of the overall world population. Some of the global brands in Indian are Kellogg’s, Initial Blunders, McDonalds, and many more. Kellogg’s is one of the most successful global brands in the U.S which was worlds leading producer of cereal and convenience foods. It is hugely popular breakfast cereal brand that is being sold in 160 countries with sales turnover of $9 billion. They say when Kellogg’s first entered Indian in 1994, it heavily bet on transforming the Indian breakfast cereal market through switching breakfast habits of Indian consumers who were used to hot breakfast foods. Presently, Kellogg’s is estimated to hold about 60-65 percent of Indian’s Rs. 400 core worth of breakfast cereal markets. Another brand that made an in pack was McDonalds. McDonald’s made an entry into the Indian market at a very appropriate time as soon as the Indian government opened up its market to the Global brands. When they made entry into the Indian market they faced several challenges which it needed to manage so that it could be successful in such diverse market. After discussing cases of some specific brands, we can argue that the global brands failed mainly because they failed to understand the dynamics of the Indian consumers as well as the markets they were going to sere. So therefore they had to reframe their strategies and then enter the market with a completely changed mindset as per the market dynamics. In the article they state the global firms operating in Indian must try to be local as they can, by converting themselves into global brands i.e. being global at heart.
The article to me is very important because it tells you most global firms fail because they