marketin plan
1.0 MARKETING PLAN
Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return. For our company, Beauty’s Dream, in order to create value for customers and build customer relationships, we follow the simple model of marketing process. There are understand the marketplace and customer needs and wants, design a customer-driven marketing strategy, construct an integrated marketing program that delivers superior value, build profitable relationships and create customer delight and lastly capture value from customers to create profits and customers to create profits and customer equity.
Our company start with the basic understanding of the marketplace and the customer needs before we start to target the market. Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety. Wants is the form human needs take as they are shaped by culture and individual personality and demands is the human wants that are backed by buying power. Beauty’s Dream decides on market offerings on some combination of products and information offered to a market to satisfy a need or want.
As from our company mission is to provide the first choice of beauty product to the customer and our vision is to achieve high brand recognition among the customer within two years, we decided focusing to fulfill on the requirements of the humans towards their wants, but there are also some of our products fulfill on needs as the human. For instances, the products that provide by our company to fulfill the want of the customers are brooches, earrings, mobile accessories, hair bands. Meanwhile, the products that provide to fulfill the need of the customers are scarf (as important for the women in Islamic religion).
In Beauty’s Dream company, before we decide on our market target, we do market segmentation strategy which dividing a market into smaller
Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return. For our company, Beauty’s Dream, in order to create value for customers and build customer relationships, we follow the simple model of marketing process. There are understand the marketplace and customer needs and wants, design a customer-driven marketing strategy, construct an integrated marketing program that delivers superior value, build profitable relationships and create customer delight and lastly capture value from customers to create profits and customers to create profits and customer equity.
Our company start with the basic understanding of the marketplace and the customer needs before we start to target the market. Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety. Wants is the form human needs take as they are shaped by culture and individual personality and demands is the human wants that are backed by buying power. Beauty’s Dream decides on market offerings on some combination of products and information offered to a market to satisfy a need or want.
As from our company mission is to provide the first choice of beauty product to the customer and our vision is to achieve high brand recognition among the customer within two years, we decided focusing to fulfill on the requirements of the humans towards their wants, but there are also some of our products fulfill on needs as the human. For instances, the products that provide by our company to fulfill the want of the customers are brooches, earrings, mobile accessories, hair bands. Meanwhile, the products that provide to fulfill the need of the customers are scarf (as important for the women in Islamic religion).
In Beauty’s Dream company, before we decide on our market target, we do market segmentation strategy which dividing a market into smaller