Mark3082 Individual Case
Table of Contents
1. INTRODUCTION 3
2. BACKGROUND 3
Environmental Analysis (PEST) 3
Political Environment 4
Economic Environment 4
Social Environment 4
Technological Environment 4
Industry Analysis (Porters 5 Forces) 5
Threat of New Competition 5
Threat of Substitute Products or Services 5
Bargaining Power of Suppliers 5
Bargaining Power of Buyers 5
Intensity of Competitive Rivalry 5
3. ANALYSIS AND POSSIBLE OPTIONS 6
Secure Corporate Partnership 6
Partner with other non-profit organisations 6
Backward Integration strategy 7
REFERENCES 8
APPENDIX 9
1. SWOT Analysis of SLSNZ 9
2. Porters 5 Forces Analysis 9
3. United Nations Definition of Non-Profit Organisations 10
1. INTRODUCTION
The case study, “Riding the Waves Together: A Successful Partnership”, examines the journey of Surf Life Saving New Zealand (SLSNZ) and their struggle to secure sustainable funding in a competitive non-profit industry whilst continuing to stand for their mission to reduce water related injuries and fatalities in New Zealand. The case study examines corporate sponsor and partnership as one solution in addressing the issue and specifically highlights their agreement with Deutsche Post owned DHL, a globally recognised logistics and transportation company. It addresses the crucial parts of forming a partnership and how the two organisations failed to build significant frameworks to maintain a sustainable relationship, especially as it was formed due to both parties concluding that “it made sense”. However, they were able to benefit from DHL through funding their club houses and to update their facilities and equipment. It also provided reasonable levels of funding towards the beach education program launched as a result of this social partnership. DHL were also able to benefit via branding SLSNZ community days, marketing through their schooling programs and gaining access their stakeholders. SLSNZ have been providing life saving services for over 100
1. INTRODUCTION 3
2. BACKGROUND 3
Environmental Analysis (PEST) 3
Political Environment 4
Economic Environment 4
Social Environment 4
Technological Environment 4
Industry Analysis (Porters 5 Forces) 5
Threat of New Competition 5
Threat of Substitute Products or Services 5
Bargaining Power of Suppliers 5
Bargaining Power of Buyers 5
Intensity of Competitive Rivalry 5
3. ANALYSIS AND POSSIBLE OPTIONS 6
Secure Corporate Partnership 6
Partner with other non-profit organisations 6
Backward Integration strategy 7
REFERENCES 8
APPENDIX 9
1. SWOT Analysis of SLSNZ 9
2. Porters 5 Forces Analysis 9
3. United Nations Definition of Non-Profit Organisations 10
1. INTRODUCTION
The case study, “Riding the Waves Together: A Successful Partnership”, examines the journey of Surf Life Saving New Zealand (SLSNZ) and their struggle to secure sustainable funding in a competitive non-profit industry whilst continuing to stand for their mission to reduce water related injuries and fatalities in New Zealand. The case study examines corporate sponsor and partnership as one solution in addressing the issue and specifically highlights their agreement with Deutsche Post owned DHL, a globally recognised logistics and transportation company. It addresses the crucial parts of forming a partnership and how the two organisations failed to build significant frameworks to maintain a sustainable relationship, especially as it was formed due to both parties concluding that “it made sense”. However, they were able to benefit from DHL through funding their club houses and to update their facilities and equipment. It also provided reasonable levels of funding towards the beach education program launched as a result of this social partnership. DHL were also able to benefit via branding SLSNZ community days, marketing through their schooling programs and gaining access their stakeholders. SLSNZ have been providing life saving services for over 100
References: Duff, M 2012, “Drowning toll highest in eight years”, Stuff.co.nz, 25 January 2012 viewed 16 September 2012, Statistics New Zealand, 2010, Research & Development Survey, New Zealand, 2010, Wellington 3. United Nations Definition of Non-Profit Organisations According to Sanders et al (2008) research, non-profit institutions can be defined using the United Nations structural-operational definition