Managerial Marketing Unit 6- Fedex
Unit 6
Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for FedEx.
FedEx is a household name when it comes to delivery of packages in the United State and globally. One of their internal strengths is the customer satisfaction. “Six subsidiary companies of FedEx Corp. has been highly ranked by Logistics Management magazine readers in the 30th Annual Quest for Quality Awards. Four of the six FedEx companies were recognized as the best in five categories. More than 6,175 readers of Logistics Management magazine ranked carriers on the basis of five key criteria: on-time performance, value, information technology, customer service, and equipment & operations. The 3PL providers are rated on different criteria: carrier selection & negotiation, order fulfillment, transportation & distribution, inventory management, and logistics information systems (FedEx- Quality Awards,., 2013).”
FedEx also takes pride in its social responsibility to people in this world. Just in the last two weeks FedEx is working on ways to help the people of the Nepal earthquake. One story that I researched also shows FedEx social responsibility and resources.
“For 8-year-old, Akash, who lives in Mumbai, India, eyesight is probably not something he takes for granted. Akash was born with exotropia, a condition that caused one of his eyes to turn in a different direction. Exotropia not only affected Akash’s vision, but also his ability to learn and his self-esteem. Because Akash lived in extreme poverty, there was no opportunity for his eyesight to be repaired, until it was determined that he qualified for a free surgery through Orbis, a non-profit organization dedicated to treating and preventing blindness—an organization that FedEx supports. While FedEx, as a company, supports Orbis, our FedEx team member, Priyal Warty, had a bigger vision. (Subramaniam, R., 2014). “
She went the extra mile to organize a
Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for FedEx.
FedEx is a household name when it comes to delivery of packages in the United State and globally. One of their internal strengths is the customer satisfaction. “Six subsidiary companies of FedEx Corp. has been highly ranked by Logistics Management magazine readers in the 30th Annual Quest for Quality Awards. Four of the six FedEx companies were recognized as the best in five categories. More than 6,175 readers of Logistics Management magazine ranked carriers on the basis of five key criteria: on-time performance, value, information technology, customer service, and equipment & operations. The 3PL providers are rated on different criteria: carrier selection & negotiation, order fulfillment, transportation & distribution, inventory management, and logistics information systems (FedEx- Quality Awards,., 2013).”
FedEx also takes pride in its social responsibility to people in this world. Just in the last two weeks FedEx is working on ways to help the people of the Nepal earthquake. One story that I researched also shows FedEx social responsibility and resources.
“For 8-year-old, Akash, who lives in Mumbai, India, eyesight is probably not something he takes for granted. Akash was born with exotropia, a condition that caused one of his eyes to turn in a different direction. Exotropia not only affected Akash’s vision, but also his ability to learn and his self-esteem. Because Akash lived in extreme poverty, there was no opportunity for his eyesight to be repaired, until it was determined that he qualified for a free surgery through Orbis, a non-profit organization dedicated to treating and preventing blindness—an organization that FedEx supports. While FedEx, as a company, supports Orbis, our FedEx team member, Priyal Warty, had a bigger vision. (Subramaniam, R., 2014). “
She went the extra mile to organize a