Managerial Marketing Final Paper
Final Paper
Ashford University
Managerial Marketing BUS620
Dr. Sharif Muhammad
August 09, 2010
Table of Contents
Abstract……………………………………………………………………………………….…...3
Market Plan………………………………………………………………………………….….....4
Executive Summary of Marketing Plan…………………………………………………….……..5
Analysis of current Situation……………………………………………………………….……..5
Company Overview……………………………………………………………….………5
Customer Analysis……………………………………………………………….………..7
Competitor Analysis……………………………………………………………….……...7
Microenvironment Analysis……………………………………………………....……….8
Market Segmentation………………………………………………………………………….......8
Marketing Strategy………………………………………………………………………………...9 Product…………………………………………………………………………………...10 Price……………………………………………………………………………………...10 …show more content…
For many people, to get this education is very difficult and for others it is almost impossible, for different reasons. An online program is giving to these people the opportunity to achieve their goals in the convenience of their own time. New technologies are creating better programs with better resources than on campus programs. This is a very attractive market with a lot of new possibilities to continue growing.
Final Paper In today’s world, globalization and new technologies are creating more challenges to find a job for traditional workers. Pursuing a higher education is one of the keys to overcome the competition in the job market. This paper will cover an assessment of the market plan of online MBA programs as one of the best solutions to this …show more content…
One of those programs is the online Master of Business Administration that in recent years is becoming one of the most rapidly growing programs in this market. In the shared opinions of Dr. John Crossley (2010), Dinkel, S (2010) and Naidu, S (2010), online education is rapidly growing and it is giving the people who choose this method a lot of benefits to accomplish their dreams. They also agree that online education is here to stay and with effective and efficient virtual learning techniques it can be as good as face to face learning and
Ashford University
Managerial Marketing BUS620
Dr. Sharif Muhammad
August 09, 2010
Table of Contents
Abstract……………………………………………………………………………………….…...3
Market Plan………………………………………………………………………………….….....4
Executive Summary of Marketing Plan…………………………………………………….……..5
Analysis of current Situation……………………………………………………………….……..5
Company Overview……………………………………………………………….………5
Customer Analysis……………………………………………………………….………..7
Competitor Analysis……………………………………………………………….……...7
Microenvironment Analysis……………………………………………………....……….8
Market Segmentation………………………………………………………………………….......8
Marketing Strategy………………………………………………………………………………...9 Product…………………………………………………………………………………...10 Price……………………………………………………………………………………...10 …show more content…
For many people, to get this education is very difficult and for others it is almost impossible, for different reasons. An online program is giving to these people the opportunity to achieve their goals in the convenience of their own time. New technologies are creating better programs with better resources than on campus programs. This is a very attractive market with a lot of new possibilities to continue growing.
Final Paper In today’s world, globalization and new technologies are creating more challenges to find a job for traditional workers. Pursuing a higher education is one of the keys to overcome the competition in the job market. This paper will cover an assessment of the market plan of online MBA programs as one of the best solutions to this …show more content…
One of those programs is the online Master of Business Administration that in recent years is becoming one of the most rapidly growing programs in this market. In the shared opinions of Dr. John Crossley (2010), Dinkel, S (2010) and Naidu, S (2010), online education is rapidly growing and it is giving the people who choose this method a lot of benefits to accomplish their dreams. They also agree that online education is here to stay and with effective and efficient virtual learning techniques it can be as good as face to face learning and