Macro Environment Scaznning of Exxonmobil Corp Ltd
ABSTRACT ExxonMobil Corporation, one of the biggest Petroleum and Petro-Chemical companies in the world. They achieve superior results in regards to operations and financially. They also adhere to business conduct in a higher standard.
In this assignment, we will discuss two things. First we will see how the macro-environment has influenced its marketing decision-making. Secondly, we will see how the marketing mix used by the strategists helps to gain competitive advantage over its competitors.
INTRODUCTION
ExxonMobil is one of the worlds largest Premier Petroleum and Petrochemical Industry. The ExxonMobil Corporation was rated as No.1 US Company for the year 2009 by Fortune 500. The ExxonMobil has developed from regional marketer of kerosene in the United States of America to the biggest publicly traded Petroleum and Petrochemical industry in the world. The mission statement of the company is “Taking on the world’s toughest energy challenges.”
Today, ExxonMobil operates in different part of the world with their well-known brand names like “Esso”, “Mobil” and “Exxon”. The products that are made are petroleum products and helps for the ‘modern transportation’, ‘lubrications’, and ‘powers cities’. The chemical blocks produced by them are used in thousands of consumer goods.
History of the ExxonMobil Corporation: The history of the corporation starts long back in 1859. In that year, Colonel Edwin Drake and Uncle Billy Smith drilled the first oil well in Titusville, Pennsylvania. In 1870, Rockefeller and associates formed the largest refining firm in the world, “Standard Oil Company”. In the year 1879, the Standard Oil Company purchased a three-quarter interest of Vacuum Oil Company. In 1882, Standard Oil Trust was formed which included Standard Oil Company of New Jersey (Jersey Standard) and Standard Oil Company of New York (Socony).
In this assignment, we will discuss two things. First we will see how the macro-environment has influenced its marketing decision-making. Secondly, we will see how the marketing mix used by the strategists helps to gain competitive advantage over its competitors.
INTRODUCTION
ExxonMobil is one of the worlds largest Premier Petroleum and Petrochemical Industry. The ExxonMobil Corporation was rated as No.1 US Company for the year 2009 by Fortune 500. The ExxonMobil has developed from regional marketer of kerosene in the United States of America to the biggest publicly traded Petroleum and Petrochemical industry in the world. The mission statement of the company is “Taking on the world’s toughest energy challenges.”
Today, ExxonMobil operates in different part of the world with their well-known brand names like “Esso”, “Mobil” and “Exxon”. The products that are made are petroleum products and helps for the ‘modern transportation’, ‘lubrications’, and ‘powers cities’. The chemical blocks produced by them are used in thousands of consumer goods.
History of the ExxonMobil Corporation: The history of the corporation starts long back in 1859. In that year, Colonel Edwin Drake and Uncle Billy Smith drilled the first oil well in Titusville, Pennsylvania. In 1870, Rockefeller and associates formed the largest refining firm in the world, “Standard Oil Company”. In the year 1879, the Standard Oil Company purchased a three-quarter interest of Vacuum Oil Company. In 1882, Standard Oil Trust was formed which included Standard Oil Company of New Jersey (Jersey Standard) and Standard Oil Company of New York (Socony).