Luxury Brands in India
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A RESEARCH
ON
HOW DO WORLD’S TOP 10 LUXURY BRANDS HANDLE THEIR PR & MARKETING IN INDIA
Assignment on research problem
Dipika Sharma
MFM (I Semester)
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STATEMENT OF RESEARCH PROBLEM
A luxury brand is a brand for which most of products offered are luxury goods. Luxury goods in general refer to products or services which are not fundamental and can be described as affluence. The three words which compliment luxury brands are high price, high quality and prestige. These brands create and set the seasonal trends and are also capable to pulling all of their consumers with them wherever they go.
India being the second-fastest growing economy is believed to be one of the most sought after market by the luxury brands. Designers around the world have been taking inspiration from India’s rich fashion history with bright Bollywood colours, exotic saris, elegant embroidery and stunning jewellery. The growing number of Indians in the billionaire’s club coupled with a evident rise of the urban elite class has seen many international luxury giants queue up to woo the Indian customer who has a peculiar culture of “status”. A big brand like Chanel launched its 2012 Paris-Bombay Collection in December of 2011 and Hermès put out a limited-edition line of saris, which instantly drew the world’s attention to the glamour and glitz of India.
Luxury brands have thoroughly considered the significance of understanding India’s spending power and rituals as there are definite times when luxury spending isn’t welcome, but other times like weddings and festivals which are prime times for offering high-end, luxury items.
As per Millward Brown Optimor consulting company
[pic] [pic] [pic] [pic] [pic]
A RESEARCH
ON
HOW DO WORLD’S TOP 10 LUXURY BRANDS HANDLE THEIR PR & MARKETING IN INDIA
Assignment on research problem
Dipika Sharma
MFM (I Semester)
[pic][pic][pic] [pic][pic]
______________________________________________________________________________________
STATEMENT OF RESEARCH PROBLEM
A luxury brand is a brand for which most of products offered are luxury goods. Luxury goods in general refer to products or services which are not fundamental and can be described as affluence. The three words which compliment luxury brands are high price, high quality and prestige. These brands create and set the seasonal trends and are also capable to pulling all of their consumers with them wherever they go.
India being the second-fastest growing economy is believed to be one of the most sought after market by the luxury brands. Designers around the world have been taking inspiration from India’s rich fashion history with bright Bollywood colours, exotic saris, elegant embroidery and stunning jewellery. The growing number of Indians in the billionaire’s club coupled with a evident rise of the urban elite class has seen many international luxury giants queue up to woo the Indian customer who has a peculiar culture of “status”. A big brand like Chanel launched its 2012 Paris-Bombay Collection in December of 2011 and Hermès put out a limited-edition line of saris, which instantly drew the world’s attention to the glamour and glitz of India.
Luxury brands have thoroughly considered the significance of understanding India’s spending power and rituals as there are definite times when luxury spending isn’t welcome, but other times like weddings and festivals which are prime times for offering high-end, luxury items.
As per Millward Brown Optimor consulting company