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Innovation and Entrepreneurship Assignment:
In this piece of coursework we will access the innovation potential in a particular sector; we will focus on the Tourism industry within Belfast.
Aims- identify and explain a theory, idea or a topic from the innovation and entrepreneurship literature that is of relevance to the sector. What does the theory suggest or infer about the focus of your project? Make use of reports and articles.
Tourism in Belfast

Tourism is becoming an ever more important part of life in Belfast. The number of visitors welcomed to the city has grown to over nine million each year. People come here to enjoy the great restaurants, nightlife, the shopping and the city's strong cultural and artistic life.

We work with other organisations to make Belfast a rich and enjoyable experience for the visitor. We have partnerships with: * Belfast Visitor and Convention Bureau * Northern Ireland Tourist Board * central government * the city's trade organisations and the private sector.
Latest news and events * Integrated Strategic Framework for Belfast Tourism 2010 - 2014 * Tourism facts and figures 2011
Supporting the city's tourism industry
We have a major role to play in the development of the tourism industry in the city and in promoting Belfast to the outside world. Our focus is on: * building cultural tourism * developing tourism 'products' * supporting our evening economy * carrying out research * monitoring tourism activity.
The Belfast Visitor and Convention Bureau, set up by us and supported by the Northern Ireland Tourist Board, is the lead organisation responsible for the promotion of Belfast as a leisure and conference destination.

Tourism is important in making Belfast a successful city. Visitors not only contribute to the social and cultural life of the city but bring substantial money into the local economy.

Drucker’s 7 sources of innovation-
Amid unprecedented social,

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