lakme and revlon
CONTENTS
Introduction
Brief overview of marketing strategies.
Company Profile of Lakme
Company Profile of Revlon
Various Marketing strategies adopted by the twoCompany along with product profile
Objectives of the Study
Research Methodology
Data Analysis & Interpretation
Suggestions and Recommendations
Summary & Conclusion
Appendix
Questionnaire
Bibliography
INTRODUCTION
Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with moreand more women and men taking greater interest in personalgrooming, increasing disposable incomes, changing life styles,influence of satellite television and greater product choice andavailability. With the demand for cosmetics on the rise and theopening up of the market to foreign companies, many of the world’spopular cosmetics brands entered the Indian market in the early andmid-nineties and some more have set their sights on India.This cosmetics and personal care industry has been growing atan average rate of 20 per cent for the last few years. The growingIndian cosmetics market offers promising prospects for internationalbrands. The growth rate in the cosmetics market reflects an
increasing demand for beauty care products in India. Perfumes andfragrances, skin care, and hair care products are some of the majorsegments with promising prospects for U.S. companies.Penetration of most cosmetic and toiletries is very low in India.Current consumption of many products is well below that of manycountries in Asia. The low market penetration of many cosmetics andpersonal care products offers room for growth. The Indian toiletriesmarket is well developed and dominated by major multinationalcompanies and a few large Indian players. The urban population with increasing purchasing power is themajor force driving demand for cosmetics and toiletries. India is avery price-sensitive market and mass-market products
Introduction
Brief overview of marketing strategies.
Company Profile of Lakme
Company Profile of Revlon
Various Marketing strategies adopted by the twoCompany along with product profile
Objectives of the Study
Research Methodology
Data Analysis & Interpretation
Suggestions and Recommendations
Summary & Conclusion
Appendix
Questionnaire
Bibliography
INTRODUCTION
Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with moreand more women and men taking greater interest in personalgrooming, increasing disposable incomes, changing life styles,influence of satellite television and greater product choice andavailability. With the demand for cosmetics on the rise and theopening up of the market to foreign companies, many of the world’spopular cosmetics brands entered the Indian market in the early andmid-nineties and some more have set their sights on India.This cosmetics and personal care industry has been growing atan average rate of 20 per cent for the last few years. The growingIndian cosmetics market offers promising prospects for internationalbrands. The growth rate in the cosmetics market reflects an
increasing demand for beauty care products in India. Perfumes andfragrances, skin care, and hair care products are some of the majorsegments with promising prospects for U.S. companies.Penetration of most cosmetic and toiletries is very low in India.Current consumption of many products is well below that of manycountries in Asia. The low market penetration of many cosmetics andpersonal care products offers room for growth. The Indian toiletriesmarket is well developed and dominated by major multinationalcompanies and a few large Indian players. The urban population with increasing purchasing power is themajor force driving demand for cosmetics and toiletries. India is avery price-sensitive market and mass-market products