KW week 47

1. The marketing strategy that was used was to hire seasoned managers from well known global consumer products companies such as Proctor and Gamble. The organization was flattened to improve communication and performance. The advantages of the strategy were that communication was better and cost was decreased but the disadvantages was in the process a vast number of jobs were cut.

2. The strategic change was to cut cost and recruit representative to work for the brand. The pricing strategy was aggressive and the value was better. The packaging was better as well but did not strike a price increase. The only drawbacks that I see are that the representatives could have competition from other brands and have to change their strategy again.

3. The strategy that Avon was pursuing by the late 2000’s was the global standardization strategy. This strategy was used because they cut the prices and eliminated workers as well. Now they have representatives that are working for them and they get a profit from the sales, such as commission.

4. Avon problems were because of the growing market and the competition. Everyone in the industry was competitive such as Mac for makeup. Victoria secret started selling lotions and perfumes to make their brand more marketable, Mary Kay was another competitor and had independent sellers as well.

http://fortune.com/2012/04/11/avon-the-rise-and-fall-of-a-beauty-icon/