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Kudler Fine Foods Photography Analysis

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Kudler Fine Foods Photography Analysis
Kudler Fine Foods Photography Analysis
VCT 236
September 15, 2013

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Introduction
In order for Kudler Fine Foods to continue being successful, our technology should be constantly updated to keep up with our competitors and stay in line with upgrades. The company must modernize the ways in which consumers identify and differentiate with the Kudler Fine Foods brand. Investing and developing a strong marketing plan using impeccable photography will help increase our retail, online, and direct marketing sales (MindFireInc, 2013). To capitalize on our marketing efforts it is imperative to analyze both the advantages and disadvantages of creating an in-house photography infrastructure versus outsourcing the photography to a professional photographer.
The Pros and Cons of Creating the Infrastructure
Creating an in-house photography infrastructure will give Kudler Fine Foods the ability to have full control over type of photography produced (Rimagine Designs Co., LTD, 2013). We will be able to customize, according to the specific needs of our company (Rimagine Designs Co., LTD, 2013). In-house photography also gives us the opportunity to edit on location (DT&G Inc, 2012). Not having to wait on an outsourced photographer’s turnaround time will save the company time and money. The cost of producing photographs will be reduced dramatically after the initial investment (DT&G Inc, 2012).
There are also some draw backs to in-house photography production. Time constraints are a concern because Kudler Fine Foods will be heavily involved in the photography process (Rimagine Designs Co., LTD, 2013). This would increase the amount of micromanaging employees because of quality control and ensuring an effective budget (Rimagine Designs Co., LTD, 2013). An in-house photography department requires a long term and costly plan. The company will have to purchase equipment, hardware, software, and training that could run the company anywhere


References: B & H Foto & Electronics Corp. (2013). Lighting Studio. Retrieved September 1, 2013, from bhphotovideo.com: http://www.bhphotovideo.com/c/browse/Lighting-Studio/ci/1161/N/4294551176 Conrad, B DT&G Inc. (2012). DT&G Photography. Retrieved from Building an In-House Studio: www.graphic-design.com/photographicstudio Dell Flatworld Solutions (2013). The advantages and disadvantages of outsourcing.  Retrieved September 15, 2013 http://www.flatworldsolutions.com/articles/advantages-disadvantages-outsourcing.php Kmaone Lin, P. (2005).  Should You Outsource Your Marketing? Retrieved September 15, 2013, from http://hbswk.hbs.edu/item/4883.html Media Novak MindFireInc. (2013). Retrieved from Mind Fire Studio: www.mindfirestudio.com/blog/4-key-steps-of-an-effective-marketing-campaing/ Network World, Inc. (1994-2013). Outsourcing vs Outsourced E-commerce. (2012). Outsourcing Your Photography. Retrieved from Outsourced E-Commerce: www.outsourcedecommerce.com/2013/services/outsourcing-your-product-photography Rimagine Designs Co., LTD Salary Wizard. (2013). Photographer US National Average. Retrieved September 1, 2013, from Salary.com: www.1.salary.com/photography-salary.html Thein, M Weilmeier, P. (2012, 9 4). In-house vs. Outsourced Product Photography . Retrieved September 1, 2013, from Visualskus: http://visualskus.com/productphotography-in-house-vs-outsourced-product-photography
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