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Kinshasa Abroad: African Cuisine And Culture Paper

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Kinshasa Abroad: African Cuisine And Culture Paper
Kinshasa Abroad – African Cuisine and Culture
Jennifer Johnson
MT/355 – Marketing Research
Theodore Alex
5/1/2012

Introduction The purpose of this paper is to refer to the case Kinshasa Abroad – African Cuisine and Culture, define the problems that appear regarding this case, and trying to find answers and solutions to these problems. As it can be noticed in the case, there are marketing problems regarding this business. There are two questions that need to be addressed. The first question is about the type of information that needs to be collected to help diagnose the marketing problem in this case. The second question, however, it is interesting because it asks to create a list of probing questions that should be asked
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