KINGFISHER AIRLINES Ppt
KINGFISHER AIRLINES
HISTORY
Kingfisher airlines was established in 2003.
It is owned by the Bengaluru based United
Breweries group.
The airline started commercial operations in
9 May 2005 with a fleet of four new Airbus
A320-200s operating a flight from Mumbai to
Delhi.
It started its international operations on 3 september 2008 by connecting Bengaluru with London.
HISTORY (CONTD)
Kingfisher’s head office is located in The Qube in
Andheri (East), Mumbai and its registered office is located in UB city, Bengaluru.
With the freezing of the bank accounts of the airline by the Indian Income Tax Department, the airline entered a period of financial unrest.
Ever since the airline commenced operations in
2005 it acquired losses.
On 20th October 2012, the kingfisher’s license was suspended by the Directorate General of
Civil Aviation.
BUSINESS STRATEGY
Once voted the best carrier in India, the
business model of Kingfisher Airlines was always a recipe for disaster.
Those in the aviation business were amazed and amused to see Vijay Mallya, splurging on the Airlines as if there was no tomorrow.
KFA was an airline for people with a taste for luxury, while its astronomical fares pushed it out of the bounds of the country’s biggest consumer section the middle class.
BUSINESS STRATEGY (CONTD)
Fliers were treated to expensive wine, quality
food and best entertainment facilities even on domestic, short distance flights.
The airline staff, till the time they got their salaries, were among the best paid in the country.
KFA targeted the frequent fliers business traveler segment, which was dominated by Jet Airway. By offering a “king saver booklet”, this booklet contained six free flight tickets and was presented as a free gift if the passenger bought two such booklets each worth 26,999.
BUSINESS STRATEGY (CONTD)
KFA has always positioned themselves as a
budget carrier and not as low cost carrier
(LCC).
They have followed uniquely fun marketing
strategies
HISTORY
Kingfisher airlines was established in 2003.
It is owned by the Bengaluru based United
Breweries group.
The airline started commercial operations in
9 May 2005 with a fleet of four new Airbus
A320-200s operating a flight from Mumbai to
Delhi.
It started its international operations on 3 september 2008 by connecting Bengaluru with London.
HISTORY (CONTD)
Kingfisher’s head office is located in The Qube in
Andheri (East), Mumbai and its registered office is located in UB city, Bengaluru.
With the freezing of the bank accounts of the airline by the Indian Income Tax Department, the airline entered a period of financial unrest.
Ever since the airline commenced operations in
2005 it acquired losses.
On 20th October 2012, the kingfisher’s license was suspended by the Directorate General of
Civil Aviation.
BUSINESS STRATEGY
Once voted the best carrier in India, the
business model of Kingfisher Airlines was always a recipe for disaster.
Those in the aviation business were amazed and amused to see Vijay Mallya, splurging on the Airlines as if there was no tomorrow.
KFA was an airline for people with a taste for luxury, while its astronomical fares pushed it out of the bounds of the country’s biggest consumer section the middle class.
BUSINESS STRATEGY (CONTD)
Fliers were treated to expensive wine, quality
food and best entertainment facilities even on domestic, short distance flights.
The airline staff, till the time they got their salaries, were among the best paid in the country.
KFA targeted the frequent fliers business traveler segment, which was dominated by Jet Airway. By offering a “king saver booklet”, this booklet contained six free flight tickets and was presented as a free gift if the passenger bought two such booklets each worth 26,999.
BUSINESS STRATEGY (CONTD)
KFA has always positioned themselves as a
budget carrier and not as low cost carrier
(LCC).
They have followed uniquely fun marketing
strategies