Kimora Lee Simmons Case Analysis
History/Background
Kimora Lee Simmons holdings opened in December 2014. It holds a showroom in New York City, and a retail store in Beverly Hills LA. In September 2016, it opened in Bloomingdales in New York City. It is a new collection of bold yet streamlined ready-to-wear and accessories (Simmons, 2016). Distinguished by structured yet comfortable silhouettes, Kimora Lee Simmons Holdings combines exquisite materials with luxe details such as flattering panel construction and color blocking, leather accents, and fearless prints (Simmons, 2016).
Strengths
The first strength that Kimora Lee Simmons Holdings has as a company is great customer service. Within their sales department and engaging clients with private appointments. Kimora Lee …show more content…
Kimora Lee Simmons Holdings already had a store in Beverly Hills and in Bloomingdales in New York City. She can be able to grow in opening new stores in many areas. She can expand her brand in retail in New York City. Kimora Lee Simmons Holdings can expand their brand in Bloomingdales n other locations as well. In addition, opening more showrooms for a buyer and increasing their sales.
Secondly, Kimora Lee Simmons Holdings has an opportunity in gaining more customer loyalty. Mentioned before, Kimora Lee Simmons herself is well known for Bay Phat and her many accomplishments as being an entrepreneur and supermodel. She will be able to gain loyalty with consumers with her new company, Customers that were loyal to her brand Baby Phat has involved with her during a time and be able to connect with her at a fashion standpoint. Kimora Lee Simmons Holdings has opportunities to gain loyalty with celebrities as well. Kimora Lee Simmons herself can use her fame and work ethic to gain attraction from celebrities to promote her …show more content…
When I was approached to for the internship, I knew of Kimora Lee Simmons but I didn’t know she had a new company other than Baby Phat. It will help increase awareness and reach out to a wider and bigger audience. In addition, it is cost-effective in advertising a company. Internet marketing is one of the most cost-effective means of advertising. With just a small amount of money, you can tap into a tremendously large market (The Core Team, 2015). In addition, it's open 24/7 to consumers (The Core Team, 2015) this will help increase traffic and gather more visitors which will increase customer
Kimora Lee Simmons holdings opened in December 2014. It holds a showroom in New York City, and a retail store in Beverly Hills LA. In September 2016, it opened in Bloomingdales in New York City. It is a new collection of bold yet streamlined ready-to-wear and accessories (Simmons, 2016). Distinguished by structured yet comfortable silhouettes, Kimora Lee Simmons Holdings combines exquisite materials with luxe details such as flattering panel construction and color blocking, leather accents, and fearless prints (Simmons, 2016).
Strengths
The first strength that Kimora Lee Simmons Holdings has as a company is great customer service. Within their sales department and engaging clients with private appointments. Kimora Lee …show more content…
Kimora Lee Simmons Holdings already had a store in Beverly Hills and in Bloomingdales in New York City. She can be able to grow in opening new stores in many areas. She can expand her brand in retail in New York City. Kimora Lee Simmons Holdings can expand their brand in Bloomingdales n other locations as well. In addition, opening more showrooms for a buyer and increasing their sales.
Secondly, Kimora Lee Simmons Holdings has an opportunity in gaining more customer loyalty. Mentioned before, Kimora Lee Simmons herself is well known for Bay Phat and her many accomplishments as being an entrepreneur and supermodel. She will be able to gain loyalty with consumers with her new company, Customers that were loyal to her brand Baby Phat has involved with her during a time and be able to connect with her at a fashion standpoint. Kimora Lee Simmons Holdings has opportunities to gain loyalty with celebrities as well. Kimora Lee Simmons herself can use her fame and work ethic to gain attraction from celebrities to promote her …show more content…
When I was approached to for the internship, I knew of Kimora Lee Simmons but I didn’t know she had a new company other than Baby Phat. It will help increase awareness and reach out to a wider and bigger audience. In addition, it is cost-effective in advertising a company. Internet marketing is one of the most cost-effective means of advertising. With just a small amount of money, you can tap into a tremendously large market (The Core Team, 2015). In addition, it's open 24/7 to consumers (The Core Team, 2015) this will help increase traffic and gather more visitors which will increase customer