KFC VS MCDONALDS
CHAPTER I: INTRODUCTION
MCDONALD’S VS KFC
McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers, McDonald’s is always the top option.
When you like fried chicken, KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.
The following report is a comparative analysis of the operational parameters of McDonald’s and Kentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate the services of the two food giants.
The survey was based on the consumer’s response on their choice between KFC and McDonalds and the basis of their choice was differentiated into various factors.
MCDONALD’S: COMPANY PROFILE
The year 1940 is the birth year of McDonald’s and they have started everything. Their Speedier Service System that was introduced in their very first restaurant is being followed until now in modern day fast food chains.
Their very first mascot was a man with a head of a hamburger that is wearing a chef’s hat. It was replaced by McDonald’s ever popular clown man. McDonald’s is recorded to currently serving 58million customers each day in 119 countries.
Their restaurants differ from their settings, some offer by-passers with their drive thru service, some have playgrounds for kids but are just counter service alone. Some of their restaurants have outer seats as well. McDonald’s signature colours are red and yellow.
Their well-supported products are their famous hamburgers, breakfast offers, desserts, chicken sandwiches and French fries. For vegetarian customers, McDonald’s have offerings that are suitable for them. When it comes to regional
MCDONALD’S VS KFC
McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers, McDonald’s is always the top option.
When you like fried chicken, KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.
The following report is a comparative analysis of the operational parameters of McDonald’s and Kentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate the services of the two food giants.
The survey was based on the consumer’s response on their choice between KFC and McDonalds and the basis of their choice was differentiated into various factors.
MCDONALD’S: COMPANY PROFILE
The year 1940 is the birth year of McDonald’s and they have started everything. Their Speedier Service System that was introduced in their very first restaurant is being followed until now in modern day fast food chains.
Their very first mascot was a man with a head of a hamburger that is wearing a chef’s hat. It was replaced by McDonald’s ever popular clown man. McDonald’s is recorded to currently serving 58million customers each day in 119 countries.
Their restaurants differ from their settings, some offer by-passers with their drive thru service, some have playgrounds for kids but are just counter service alone. Some of their restaurants have outer seats as well. McDonald’s signature colours are red and yellow.
Their well-supported products are their famous hamburgers, breakfast offers, desserts, chicken sandwiches and French fries. For vegetarian customers, McDonald’s have offerings that are suitable for them. When it comes to regional