BUS/475
Table of Contents
Executive Summary 3
Business Model and Strategic Plan Part I 5
Business Model and Strategic Plan Part II 11
Business Model and Strategic Plan Part III 16
Conclusion 20
References 22
Executive Summary
Kaiser Permanente has been in the process of developing a new division of the company. The addition will be a new wing designed especially for children patients. The expansion will be able to provide better care to the children who are sick, receiving treatments, and who are admitted to the hospital. Kaiser Permanente prides itself on providing the best care and feels that this expansion will help it continue to do so. The growth …show more content…
It has been determined that the expansion is the best option for the company. The company will have minimal risk associated with the expansion. The cost of the expansion should be made up for in the additional revenue generated. The management team will add a member to oversee the new department. The team will continue to work together to make the company successful and provide a high level of customer satisfaction. All people involved in this expansion will benefit from it. The revenue will only increase more and more as time goes on. The more time that passes the more patients that will be insured and seen in the …show more content…
The company will adapt to needed changes quickly and has predicted changes that could occur because of internal and external factors. The company will remain organized, and a board will be developed for the construction of the new wing. The board will provide guidance and help to monitor the progress of the strategic plan. The board will address any issues that arise and suggest changes if needed. The board is a direct link to the employees and the director. This project will not be successful without the team work this company is known for.
The company has to follow all local, state, and federal regulations. Remaining legal is a priority to the company. The company will implement any new or revised laws immediately. The company will not refuse service, in a life-threatening situation because a person does not insurance. The company wants to help as many people as possible. The company will remain ethical in its practices.
The company plans to target as many customers as possible. The company will aim to all people including young adults, married couples with or without children, and seniors. Everyone needs to have medical insurance. The company will provide presentations to groups, and explain why insurance is needed. It will show costs compare between different companies. The customer will leave the presentation knowing without a doubt that Kaiser Permanente is the best choice for him or