Jollibee
Jollibee report in Vietnam Table of contents
I. Executive summary 6
II. Introduction 7
III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically by explaining the possible and considerations for strategic analysis of the company in expanding operation in Vietnam 23 6. A strategic plan for JFC 26
IV. Conclusion 31
V. Reference 32
I. Executive summary Jollibee Food Corporation is the epitome of entrepreneurial success in the Philippines. What started as an ice cream parlor had spawned into a national brand that even the likes of McDonalds cannot top. At present, Jollibee has established a global presence with the opening of stores in countries such as the US, Hongkong, Guam, Brunei and Vietnam, just to name a few. With many strategies for investment from KFC, Lotteria, Jollibee, etc, fast food industry in Vietnam will be developed in the near futures. This report is about: 1a. Context of Jollibee Food Corporation business strategy with information relate mission, vision, objectives, goals, strategic intent, strategic architecture, strategic control and core competences of Jollibee. 1b. The key stakeholders of Jollibee in Vietnam List of all stakeholders includes suppliers, employees, customers, management and government. We analysis power and interest of each stakeholder base on stakeholder mapping. - Customers, Manager and shareholders have high power and high interest. - Competitors, employees, government have high power and low interest. - Suppliers have low power and high interest. - Bank has low power and low interest. 1c. Conducting an external environment and
I. Executive summary 6
II. Introduction 7
III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically by explaining the possible and considerations for strategic analysis of the company in expanding operation in Vietnam 23 6. A strategic plan for JFC 26
IV. Conclusion 31
V. Reference 32
I. Executive summary Jollibee Food Corporation is the epitome of entrepreneurial success in the Philippines. What started as an ice cream parlor had spawned into a national brand that even the likes of McDonalds cannot top. At present, Jollibee has established a global presence with the opening of stores in countries such as the US, Hongkong, Guam, Brunei and Vietnam, just to name a few. With many strategies for investment from KFC, Lotteria, Jollibee, etc, fast food industry in Vietnam will be developed in the near futures. This report is about: 1a. Context of Jollibee Food Corporation business strategy with information relate mission, vision, objectives, goals, strategic intent, strategic architecture, strategic control and core competences of Jollibee. 1b. The key stakeholders of Jollibee in Vietnam List of all stakeholders includes suppliers, employees, customers, management and government. We analysis power and interest of each stakeholder base on stakeholder mapping. - Customers, Manager and shareholders have high power and high interest. - Competitors, employees, government have high power and low interest. - Suppliers have low power and high interest. - Bank has low power and low interest. 1c. Conducting an external environment and