‘Talent is 21st century wealth. … It is the nation's only hope of salvation … Not equal incomes. Not uniform lifestyles or taste or culture. But true equality: equal worth, an equal chance of fulfillment, equal access to knowledge and opportunity. Equal rights. Equal responsibilities’ (BBC, 1999). This section of Tony Blair’s speech, given in 1999 during a Labour Party Conference, is one of many ways how one could have introduced this subject. However, this specific one points to something which is taken for granted, namely true democracy. If one works hard at it, this will one day pay off. This could be a starting point for what Ulrich Beck (2000) calls ‘zombie categories’. According to him, we are free from traditions and from uniformity and are striving for individualization. Hence, traditions die and leave ‘zombies’ behind, categories which are ‘dead long ago but still haunting people’s minds’ (2000: 80). One of these categories, which Beck claims, have turned into a zombie category, is class. To get a better grasp of what is meant by this and where Beck’s ideas come from we shall first seek to define the individualisation concept, on which the ‘zombie category’ concept is dependent, and its opposite - the ‘social class’ concept. Secondly, we shall give a general definition of ‘zombie categories’ and its implications. Thirdly, we will look at negative and positive aspects of individualisation theories. And finally, we will conclude that there is no ‘pure’ individualisation, which means that class must still to a certain extent be alive. We will thus be able to put forward a different approach, which seeks to include both individualisation and class as legitimate concepts.
Before I start defining what a ‘zombie category’ is, it is important to understand Individualisation theory. Individualisation is considered to have emerged mainly through Globalisation (i.e. communication and transportation which are
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