Preview

Introduction To The Company

Satisfactory Essays
Open Document
Open Document
278 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Introduction To The Company
Introduction to the Company:
The industry that I chose is Hotel Industry and the company that I selected is Shangri La Hotel and resort. Shangri-La Hotels and Resorts is a Hong Kong-based company. Their website: http://www.shangri-la.com/. Shangri-La is a differentiated marketing hotel. The company offers different branding hotels to meet different niche groups of customer expectations with a unique Asian hospitality services model such as spa branding hotel and trader hotel.

Target Market:
Shangri-La Hotel and resort main caters to upper middle and upper class people, who concern about environment and enjoy luxurious lifestyle. They have a quote of “There’s no greater act of hospitality than to embrace a stranger as one’s own” from this television commercial at the heart of the campaign. It introduces us to an exhausted traveler alone in an overwhelming and unwelcoming landscape. As night falls and the traveler gives into exhaustion, the wolves appear, not to add to his danger, but to live over him in order to give him warmth, embracing a stranger as their own.

Values Demanded by Target Market:
Target people with high social classes with luxurious life style
Have a decent location
Clean environment
Green and nature surrounding
Positioning:

Differentiation:

Marketing Mix:
Product:
Price:
Promotion:
Places:
These are the branches that are located in Malaysia, there are plenty more branches worldwide.
Traders Hotel, Puteri Harbour, Johor
Shangri-La's Rasa Ria Resort, Kota Kinabalu
Shangri-La's Tanjung Aru Resort & Spa, Kota Kinabalu
Shangri-La, Putrajaya
Shangri-La Hotel, Kuala Lumpur, Kuala Lumpur
Traders Hotel, Kuala Lumpur
Golden Sands Resort, Penang
Shangri-La's Rasa Sayang Resort & Spa, Penang
Hotel Jen, Penang

People, Process, Physical Evidence:
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Assignment 1 bus 499
    • 1158 Words
    • 3 Pages

    Assignment 1 bus 499

    The company I chose is Google (GOOG). This company is the multinational leader in in technology that aims to “organize the world’s information and make it universally accessible and useful.” Google was founded by Larry Page and Sergey Brin in 1996 and their headquarters is at 1600 Amphitheatre Parkway, Mountain View, California 94043, Google was reincorporated in Delaware in 2003 and operates six data centers across the U.S., one in Belgium and another in Finland. Plans are in place for the completion of three more data centers in Singapore, Taiwan and Hong Kong (NASDAQ).…

    • 1158 Words
    • 3 Pages
    Better Essays
    Read More
  • Better Essays

    P1 Intro to Marketing
    • 1121 Words
    • 5 Pages

    P1 Intro to Marketing

    Marketing is the act of publicising products and offers to customers to get them to want to buy it; this could be via the television, a poster or radio. Marketing always has the customer at the centre of its activities and wants to build customer relationships in order to keep them coming back. Another definition of marketing is the actual action of selling an item or service to customers, like in a retail shop for example.…

    • 1121 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Phase 2 Individual Projects
    • 945 Words
    • 3 Pages

    Phase 2 Individual Projects

    I chose to research McDonalds, because it is one of the most successful restaurant chains around the world. They use effective management to strategize global expansion. . They develop effective customer brand loyalty through their Human Resource Department and company personnel.…

    • 945 Words
    • 3 Pages
    Better Essays
    Read More
  • Powerful Essays

    Customer Service Level 2, Unit 2 Section1
    • 1168 Words
    • 5 Pages

    Customer Service Level 2, Unit 2 Section1

    | Hilton Hotels are the leading name in service industry and most recognized. They are either owned , managed, or franchised to independent operators by Hilton Worldwide. Their main purpose is to give their customers individualised service and best hotel quality.…

    • 1168 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Intro to Business
    • 576 Words
    • 2 Pages

    Intro to Business

    1) First, describe in your own words the significance and differences in foreign currency exchange rates.…

    • 576 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Preparing to Conduct Business
    • 328 Words
    • 2 Pages

    Preparing to Conduct Business

    In an effort to increase tourism within Santa Fe it is essential that awareness be made of the Land of Enchantment. Typically individuals seek to travel to a destination that offers relaxation, natural beauty, avenues to reduce stress, promotes equality and have a sense of originality. All qualities can be highlighted with regard to the ‘City Different.’ Tourism is advertised in most hotels, magazines, brochures and commercials. Santa Fe needs to be highlighted in each genre of advertisement as there are various activities that appeal to a multitude of generations. While the mountains, snow, hiking paths may appeal to those that enjoy the great outdoors, the opera, cultural festivals and symphonies will attract both the wealthy and those seeking to experience the luxury that Santa Fe has to offer. The unique experience that Santa Fe has to offer needs to be expressed in film and advertisements. Santa Fe offers a plethora of events that are exclusive to Santa Fe and awareness simply needs to be made.…

    • 328 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Intro to Business
    • 995 Words
    • 4 Pages

    Intro to Business

    1. In your own words, describe how information reduces risk when you make a personal or work-related decision.…

    • 995 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Developing Good Business Sense Paper
    • 605 Words
    • 3 Pages

    Developing Good Business Sense Paper

    The three companies that I chose to do are one fast food restaurant, one department store, and one family restaurant. The fast food restaurant that I chose is Burger King. This is a very developed fast food chain through out the United States. For the department store I chose to look at Wal-Mart. For the family restaurant I decided to look at the Olive Garden to see how it runs.…

    • 605 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Preliminary Business Report
    • 2427 Words
    • 10 Pages

    Preliminary Business Report

    BPM is a way to connect and integrate all the business processes in such a way so as to determine the additional performance improvement. While some might refer it to as an analysis of the value chain.(Singh 2012)…

    • 2427 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Interview with Small Business (Memo)
    • 885 Words
    • 4 Pages

    Interview with Small Business (Memo)

    Beyond Ergonomics, partners with leaders of organizations by providing consulting and training services to management teams through effective team building. There focus is on teamwork and team building seeing that it has a dramatic affect on organizational outcomes. They believe imperatively that leaders are competent on how to efficiently train new team members (new hires), be able to articulate the organizational vision, identify motivators for productive employees, and implement efficient goal setting. Strategic development of teams, roles, responsibilities, structure, and the skills for conflict resolution can all contribute or hinder growth and efficient operation of their organizations. They have indicated that the above factor have had an impact on whether their organization met their goals, effectively and efficiently.…

    • 885 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Intro to Business
    • 449 Words
    • 2 Pages

    Intro to Business

    What is the key goal that guides the decisions of financial managers? What challenges do financial managers face when they try to find the best sources and uses of funds to meet this goal?…

    • 449 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    First Day on the job
    • 1127 Words
    • 5 Pages

    First Day on the job

    When you reach an age to work, the job you want feels like a dream or set goal, no matter the place of rank in the workforce field. At nearly nineteen, I held my first working experience at RHA on second shift. RHA is a company for the mentally disabled and mentally challenged adults. They are located across North Carolina, parts of Tennessee, and Georgia. Founded in 1991, RHA started out as a small cluster group homes in North Carolina to offer support to people with disabilities. The company has since then expanded. Some of the services provided at the RHA facilities include supported living, day programs, respite, and personal care services. I filled application out and I was hired at a group home located in Newton, NC. My memorable first day was filled with: new responsibilities, acquired new knowledge in healthcare, enjoyment, and I was more interested for future plans in healthcare. Choosing this place of business to work was not anything new to me because my step mom has worked there for many years. I was raised around some of the clients that were now in my care and responsibility.…

    • 1127 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Intro to Management Unit 2
    • 310 Words
    • 2 Pages

    Intro to Management Unit 2

    According to the video and the material that I read about in this unit I feel that each theory is different in their own way. In the classical approach the management is the highest chain of command. This allows combining the scientific and the administrative management together. The behavioral approach stresses the significance and understanding of the employee’s needs and attitudes towards the organization. The third approach is the systems approach. In this approach the company or organization and its employees are working together to reach the same goal. The final theory is the contingency approach. In this approach the contingency approach is the result of the systems approach. However, in this theory it put emphasis on different variables and then finds a solution to each key variable.…

    • 310 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    marketing intro
    • 2868 Words
    • 12 Pages

    marketing intro

    Chaffey et al. (2006) identify five main types of online presence or components possible as part…

    • 2868 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Hotel Note
    • 2008 Words
    • 9 Pages

    Hotel Note

    Grand Borneo Hotel is located in 1Borneo Hypermall, Sabah’s largest shopping mall. The stylish accommodation offers a grand indoor pool, 2 dining options and modern rooms with free internet. Hotel Grand Borneo is a 25-minute drive from Kota Kinabalu International Airport. It is 7 km from Kota Kinabalu City Centre. The spacious air-conditioned rooms at Grand Borneo feature elegant design and furnishings. Each well-appointed room is equipped with a minibar, tea/coffee making facilities and a flat-screen TV with cable channels. Hotel Grand Borneo offers laundry and dry cleaning services. To enjoy a good workout, guests can visit the hotel’s fitness centre. Soul Out Coffee House serves a variety of international dishes. Cocktails and live music can be enjoyed at the Bubble Bar.…

    • 2008 Words
    • 9 Pages
    Good Essays
    Read More