Introduction to Public Relations
DEFINING PUBLIC RELATIONS
Lecturer: Cassie @ Chitara Ramasamy
Session: 2014
Lesson Outline:
Definition of public relations
Process to influence public opinion
The publics of public relations
The functions of public relations
Learning Objective of Topic 1:
After reading this chapter, you should be able to
Explain the meaning of public relation
Explain the various process of public relation
Discuss functions of public relations
Reading:
Seitel, Fraser P., 2007, The Practice of Public Relations, 9th Ed., New York, Prentice Hall
Cutlip, S.M., Allen H. Center, Glan M. Broom, 2003, Effective Public Relations, 9th Ed. New Jersey, Prentice Hall
DEFINITION
Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two way communication (Seitel, 2011).
The functions of public relations counseling business as one of providing
…information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution (Bernays, 1923)
Foundation for Public Relations Research and Education 1975:
Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics; involves the management of problems or issues, helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest, helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical
Lecturer: Cassie @ Chitara Ramasamy
Session: 2014
Lesson Outline:
Definition of public relations
Process to influence public opinion
The publics of public relations
The functions of public relations
Learning Objective of Topic 1:
After reading this chapter, you should be able to
Explain the meaning of public relation
Explain the various process of public relation
Discuss functions of public relations
Reading:
Seitel, Fraser P., 2007, The Practice of Public Relations, 9th Ed., New York, Prentice Hall
Cutlip, S.M., Allen H. Center, Glan M. Broom, 2003, Effective Public Relations, 9th Ed. New Jersey, Prentice Hall
DEFINITION
Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two way communication (Seitel, 2011).
The functions of public relations counseling business as one of providing
…information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution (Bernays, 1923)
Foundation for Public Relations Research and Education 1975:
Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics; involves the management of problems or issues, helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest, helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical