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In-N-Out Chain of Burger Food Restaurants Case Study

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In-N-Out Chain of Burger Food Restaurants Case Study
Table of Contents Introduction of In-N-Out 4 Motive for Expansion 6 Analysis of International Markets 8 China 8 India 11 Vietnam 13 Justification of Target Market 15 Brief Overview of the Country 17 Thorough analysis of the focus country 's history, economic system, political system, social system, and legal issues 18 Vietnam’s History 18 Economic System of Vietnam 19 Political System of Vietnam 20 Society System of Vietnam 21 Legal Issues 22 Hofstede’s Model of Cultural Dimensions and Cultural Practices 24 Five Dimension Models of United States and Vietnam 24 Analysis of Cultural Factors 27 Current and Historical Market Practices and Market Opportunities Analysis 30 Current and Historical Market Practices 30 Market Opportunities Analysis 32 Employment of In-N-Out in Vietnam 36 Corporate Employment 36 Restaurant Employment 37 Training 37 Retention & Advancement 38 Financial Analysis of Vietnam 39 GDP 39 Banking 40 Foreign Trade Policies 41 Currency 42 Organizational Structure of In-N-Out 43 Organizational Structure of In-N-Out in Vietnam 46 References 50

Introduction of In-N-Out
The In-N-Out chain of burger food restaurants is a fast food chain located regionally in the western part of the United States. It was established in 1948 by Harry Snyder with the able assistance of his wife Esther. They pioneered the first store in California with the In-N-Out burger at their first restaurant in Baldwin Park. The headquarters for the burger chain was in Irvine, and the business slowly began to expand into other parts of California. It expanded into opening outlets in Arizona, Nevada, Utah, and Texas to name a few of the locations.
The legacy of Snyder was passed on to his future generations and is currently managed and owned by Lynsi Martinez, the grandchild of the Snyder. As of September 2012, it has been declared that there are currently 281 outlets of the In-N-Out food chain with the specialty


References: Perman, S. (2009, April 08). In-n-out burger: Professionalizing fast food. Bloomberg Businessweek, Retrieved from http://www.businessweek.com/stories/2009-04-08/in-n-out-burger-professionalizing-fast-food Inflation in vietnam. (2012, March 30). Retrieved from http://www.vietnam-report.com/inflation-in-vietnam/Us dollar(usd) to vietnamese dong(vnd) currency exchange history. (2012, November 12). Retrieved from http://usd.fx-exchange.com/vnd/exchange-rates-history.html Banking system. (2012, December 3). Retrieved from http://www.vietnamonline.com/az/banking-system.html Hofstede,G., Hofstede, J & Minkov,M. Cultures and Organizations: Software of the Mind, 3rd ed. New York: McGraw-Hill. 2010 Katrine,K De Mooij, M. (2003). Convergence and Divergence in Consumer Behavior: Implications for Global Advertising Chambers, K. (1997). Succeed in business: Vietnam. The Essential Guide for Business and Investment. Portland, OR: Graphics Arts Center. Jollibee opens 30th store in vietnam. (2011, December 29).intelAsia,Retrieved from http://www.intellasia.net/jollibee-opens-30th-store-in-vietnam-183022Vietnam’s fast-food industry continues Vietnam’s fast-food industry continues to attract foreign investment. (2008, November 12). VIETNAM BRIEFING, Retrieved from http://www.vietnam-briefing.com/news/vietnams-fast-food-industry-continues-attract-foreign-investment.html/ Business Monitor International. (2012). Vietnam Business Forecast Report includes 10 year forecast to 2021 Central Intelligence Agency. (2012). The World Factbook – Vietnam. Central Intelligence Agency Government Global Finance. (2012). Corporate tax by country. Global Finance.com. Retrieved From Mayer Brown JSM. (2011). Guide To Doing Business in Vietnam. Mayerbrown.com Retrieved from The World Bank. (2012). Vietnam Overview. THE WORLD BANK Working For a World Free of Poverty Vietnam Online Channel. (2011). Vietnamese food – Fast Food. Vietnam Online.com.
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