IMC Plan
Letters of Transmittal
Sudirman Plaza Indofood Tower, 23rd Floor
Jl. Jenderal Sudirman Kav. 76-78
Jakarta 12910
14 May 2014
Mr. Thomas Thjie
Sudirman Plaza
Indofood Tower, 27th Floor
Jl. Jend. Sudirman Kav. 76-78
Jakarta 12910
Dear Mr. Thjie,
I hereby enclose the report of IMC plan of Lays Seaweed Flavor Snack as your request on 4 April 2014. As discussed with you on last month, we have paid closed attention in creating a new and innovative promotion plan for Lays Seaweed Flavor. This report provides a detailed discussion and explanation for an effective promotional campaign.
In this highly competitive market, there are many competitors of Foods and Snacks that we will be compete head to head with. Therefore, we focus more on the communications with the consumers to build values and trust to the Lays brand, so that Lays can become a top snack in the Indonesian market. This report contains a closer look to the promotional tools and create new promotional tools that will be succesful in the market and experience by a lot of people. To make a creative approach, the Creative Strategy is created with the idea of the advertising plan and description of major selling idea. The purpose is to make creative development of communications with IMC Planning Process.
Thank you to Mr.Thjie for the opportunity to work in this project. We will be honored and would glad to discuss any questions you may have at our meeting next month.
Sincerely,
Siaowan W.
Siaowan Winarto
Lays Brand Manager
IMC Plan of Snack Lays Seaweed Flavor for Indofood Fritolay Makmur Company
Prepared for:
Thomas Thjie
CEO of PT Indofood Fritolay Makmur
Prepared by :
Siaowan Winarto
Brand Manager
Date:
Wed, 14 May 2014
Executive Summary
PT Indofood Fritolay Makmur has been created many food brands in the market and most of them all have its strong presence in the market and favorited by consumers. Lays as one of
Sudirman Plaza Indofood Tower, 23rd Floor
Jl. Jenderal Sudirman Kav. 76-78
Jakarta 12910
14 May 2014
Mr. Thomas Thjie
Sudirman Plaza
Indofood Tower, 27th Floor
Jl. Jend. Sudirman Kav. 76-78
Jakarta 12910
Dear Mr. Thjie,
I hereby enclose the report of IMC plan of Lays Seaweed Flavor Snack as your request on 4 April 2014. As discussed with you on last month, we have paid closed attention in creating a new and innovative promotion plan for Lays Seaweed Flavor. This report provides a detailed discussion and explanation for an effective promotional campaign.
In this highly competitive market, there are many competitors of Foods and Snacks that we will be compete head to head with. Therefore, we focus more on the communications with the consumers to build values and trust to the Lays brand, so that Lays can become a top snack in the Indonesian market. This report contains a closer look to the promotional tools and create new promotional tools that will be succesful in the market and experience by a lot of people. To make a creative approach, the Creative Strategy is created with the idea of the advertising plan and description of major selling idea. The purpose is to make creative development of communications with IMC Planning Process.
Thank you to Mr.Thjie for the opportunity to work in this project. We will be honored and would glad to discuss any questions you may have at our meeting next month.
Sincerely,
Siaowan W.
Siaowan Winarto
Lays Brand Manager
IMC Plan of Snack Lays Seaweed Flavor for Indofood Fritolay Makmur Company
Prepared for:
Thomas Thjie
CEO of PT Indofood Fritolay Makmur
Prepared by :
Siaowan Winarto
Brand Manager
Date:
Wed, 14 May 2014
Executive Summary
PT Indofood Fritolay Makmur has been created many food brands in the market and most of them all have its strong presence in the market and favorited by consumers. Lays as one of
References: Belch, B. &., 2009. Advertising and Promotion. 8th penyunt. New York: McGraw-Hill. Bloomberg Businessweek, 2014. Bloomberg Businessweek, viewed 6 May 2014 Circle K, 2014 FritoLay, 2014. History., viewed 8 May 2014 Haight, D., 2005 Insights, S. B., 2014. US Framework and VALS™ Types. , viewed 8 May 2014 Lays Indonesia, 2014 Lays, 2013. Lays., viewed 5 May 2014 PT Indofood , 2010 Reid, D. M., 2001. Building Strong Brands through the Management of Integrated Marketing Communication. International Journal of Wine Marketing, vol. 14, no.3, pp. 37-50. Review, W. P., 2014. Indonesia World Population Review., viewed 8 May 2014 < http://worldpopulationreview.com/countries/indonesia-population/> Riley, J., 2012. Promotion - public relations & sponsorship, viewed 10 May 2014 Strategic Business Insights, 2014 Sulung, A., 2010. Julie for Lay 's. , viewed 10 May 2014 Tanenbaum, K., 2014 Zimuto, J., 2013. The Perception Of Small And Medium Enterprises (SMES) Marketing Managers on IMC Strategy in Zimbabwe. Journals of Arts, Science & Commerce, vol. 4, no. 3, pp. 95-100.