Ife, Efe and Cpm Matrix
Google Case Study
EFE (External Factor of Evaluation) S. no | Opportunities | Weight | Rating | Weighted Score | 1. | In future Google expand their coverage of universe with alliance LSST. | 0.05 | 2 | 0.1 | 2. | Google may explore new businesses in future related to telescope. | 0.1 | 2 | 0.2 | 3. | After implementing of LSST telescope build up-to-the-minute image of internet, which will give him competitive advantage. | 0.02 | 2 | 0.04 | 4. | After Acquiring YouTube; it can start new services for the business point of view or explore new talent. | 0.03 | 1 | 0.03 | 5. | Google can offer their professional services; for research and market trend to china mobile. | 0.02 | 1 | 0.02 | 6. | Google can alliance with other telecommunication companies and provide services world wide neither in china | 0.03 | 1 | 0.03 | 7. | in this situation Google have opportunity to utilize NASA expertise for innovation ; can inter into new business | 0.05 | 2 | 0.1 | 8. | Google can start new portal like yahoo group and can increase their market share | 0.05 | 3 | 0.15 | 9. | Google can become mass marketer portal like yahoo or MSN to add; Add on their home page. | 0.05 | 3 | 0.15 | 10. | Google can start new services like multimedia, private database and print media. | 0.05 | 3 | 0.15 | | Threats | | | | 1. | Google partially depend upon some portal that is AOL and other in case of contract termination they may face problems. | 0.1 | 3 | 0.3 | 2. | There is no long time entry barrier in this business. Many competitors can emerge in coming years with same services, better interface and names and can catch up Google’s market. | 0.1 | 3 | 0.3 | 3. | If Google comes up becoming portal, it may lose its simplicity and comprehensiveness because of which favorite among its users. | 0.1 | 3 | 0.3 | 4. | Google can get trapped in issues regarding privacy if it decides to go for highly personalized search for which it has to capture user’s personal
EFE (External Factor of Evaluation) S. no | Opportunities | Weight | Rating | Weighted Score | 1. | In future Google expand their coverage of universe with alliance LSST. | 0.05 | 2 | 0.1 | 2. | Google may explore new businesses in future related to telescope. | 0.1 | 2 | 0.2 | 3. | After implementing of LSST telescope build up-to-the-minute image of internet, which will give him competitive advantage. | 0.02 | 2 | 0.04 | 4. | After Acquiring YouTube; it can start new services for the business point of view or explore new talent. | 0.03 | 1 | 0.03 | 5. | Google can offer their professional services; for research and market trend to china mobile. | 0.02 | 1 | 0.02 | 6. | Google can alliance with other telecommunication companies and provide services world wide neither in china | 0.03 | 1 | 0.03 | 7. | in this situation Google have opportunity to utilize NASA expertise for innovation ; can inter into new business | 0.05 | 2 | 0.1 | 8. | Google can start new portal like yahoo group and can increase their market share | 0.05 | 3 | 0.15 | 9. | Google can become mass marketer portal like yahoo or MSN to add; Add on their home page. | 0.05 | 3 | 0.15 | 10. | Google can start new services like multimedia, private database and print media. | 0.05 | 3 | 0.15 | | Threats | | | | 1. | Google partially depend upon some portal that is AOL and other in case of contract termination they may face problems. | 0.1 | 3 | 0.3 | 2. | There is no long time entry barrier in this business. Many competitors can emerge in coming years with same services, better interface and names and can catch up Google’s market. | 0.1 | 3 | 0.3 | 3. | If Google comes up becoming portal, it may lose its simplicity and comprehensiveness because of which favorite among its users. | 0.1 | 3 | 0.3 | 4. | Google can get trapped in issues regarding privacy if it decides to go for highly personalized search for which it has to capture user’s personal