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History of Jazz

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History of Jazz
Introduction
It is difficult to differentiate between actuality and conceptuality in history. History is in a constant state of change and there is no one history.
This essay will explore the history and development of Jazz as a popular musical style. It will identify ways in which this knowledge can inform brand management thinking. It will examine the essential links between the past and present and appreciate its value as a brand management tool. It will reflect upon the role and importance of history in connection to Jazz music and describe how this knowledge can be as a brand management tool. It will explore where the genre of jazz began, how it developed, what influences where involved and different techniques involved in the genre.
History is important for an individual and group sense of identity […] Musical identities are created out of knowledge and experience of the past. – Negus, k. (1996) Popular Music in Theory, Cambridge, Polity – Chapter 5

Where Jazz began
Since […] jazz is essentially the black man’s art, it makes sense to trace African American’s through slavery (A Short History Of Jazz, by Bob Yurochko, 1993, Bumham inc Publishers)
“It can be argued that Jazz can be traced back to African drum beats and European musical structures which spanned many musical forms such as spirituals, cakewalks, ragtime and the blues. In times of slavery, slave work songs were created to tell a story, and pass the time. Elements of both work songs and spirituals are a part of the foundation of jazz. “ (Fortune city, (2009) Introduction)
Knowing these elements of the history of jazz allows us to take specific areas of the genre and split them into subgenres. The knowledge of the history of jazz allows us to compare and contrast past events with current day events, this gives us the knowledge to see if there is a space for jazz in the current market.
“The standard legend about jazz is that it was conceived in New Orleans and moved up the Mississippi River


Bibliography: Fortune city, (2009) Introduction [Online] Available From: http://meltingpot.fortunecity.com/zaire/721/history/intro.htm [Accessed Date: March 2011] Matthew,F. (2011) What Are The Different Types Of Jazz [Online] Available From: http://www.wisegeek.com/what-are-the-different-types-of-jazz-music.htm [Accessed March 2011] Manali Oak, (2000) Famous Jazz Musicians [Online] Available from: http://www.buzzle.com/articles/famous-jazz-musicians.html [Accessed Date: March 2011] Music Listening Today, Charles Hoffer, 4th ed, 2009, Schirmer Cengage Learning Negus, k. (1996) Popular Music in Theory, Cambridge, Polity – Chapter 5 Scholastic Inc, (1996) History Of Jazz [online] Available From: http://teacher.scholastic.com/activities/bhistory/history_of_jazz.htm [Accessed March 2011]
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