History of Carphone Warehouse plc
Background
Description of Company
The Carphone Warehouse Group plc; also known as The Carphone Warehouse (or ‘The Phone House’ in the rest of Europe), is Europe's largest independent mobile phone retailer, with 2144 retail stores across Europe. They sell both contract mobile phones and pay as you go mobile phones and now tablets, such as the iPad and Samsung Galaxy Tab and also E-Readers. The head office of The Carphone Warehouse Group plc is based in London, United Kingdom.
At the current moment in time, The Carphone Warehouse is doing an upgrade in most of the retail stores. They are changing the products they sell, to include Laptops and Game Consoles; however these products are still available at other stores but only with contract phones and not to pay outright. These new stores are called ‘Wireless’ stores as they are meant to represent the future of the home with wireless technology such as the Sonos music system. There are currently only 20 of these stores in the UK and Milton Keynes is one of the 20 stores. In each ‘Wireless’ store there is a 3rd party company called Geek Squad, which in the UK is half owned by CPW plc, which is technical support and insurance used by The Carphone Warehouse and Best Buy UK.
Ethos, House Style and Existing Publications
The Philosophy of Carphone Warehouse is:
As a new generation retailer, we aim to exceed our customer's expectations by providing an innovative approach to service. To stay at the front of this dynamic and rapidly moving industry, we constantly develop new ideas and services for our customers. These do not always come from the top and we rely on people throughout the business to maintain our high standards. By incorporating new ideas in retailing and new technologies, we have created a stimulating and rewarding environment for all of our employees.
The ethos of The Carphone Warehouse is to provide a friendly customer service while meeting the technical needs of the customer in
Description of Company
The Carphone Warehouse Group plc; also known as The Carphone Warehouse (or ‘The Phone House’ in the rest of Europe), is Europe's largest independent mobile phone retailer, with 2144 retail stores across Europe. They sell both contract mobile phones and pay as you go mobile phones and now tablets, such as the iPad and Samsung Galaxy Tab and also E-Readers. The head office of The Carphone Warehouse Group plc is based in London, United Kingdom.
At the current moment in time, The Carphone Warehouse is doing an upgrade in most of the retail stores. They are changing the products they sell, to include Laptops and Game Consoles; however these products are still available at other stores but only with contract phones and not to pay outright. These new stores are called ‘Wireless’ stores as they are meant to represent the future of the home with wireless technology such as the Sonos music system. There are currently only 20 of these stores in the UK and Milton Keynes is one of the 20 stores. In each ‘Wireless’ store there is a 3rd party company called Geek Squad, which in the UK is half owned by CPW plc, which is technical support and insurance used by The Carphone Warehouse and Best Buy UK.
Ethos, House Style and Existing Publications
The Philosophy of Carphone Warehouse is:
As a new generation retailer, we aim to exceed our customer's expectations by providing an innovative approach to service. To stay at the front of this dynamic and rapidly moving industry, we constantly develop new ideas and services for our customers. These do not always come from the top and we rely on people throughout the business to maintain our high standards. By incorporating new ideas in retailing and new technologies, we have created a stimulating and rewarding environment for all of our employees.
The ethos of The Carphone Warehouse is to provide a friendly customer service while meeting the technical needs of the customer in