History & Background of Southwest Airlines
Southwest Airlines
Cindy Carbaugh
Embry Riddle Aeronautical University
Abstract
According to section 1.07 of the APA Publication Manual (2001), “An abstract is a brief, comprehensive summary of the contents of the article; it allows readers to survey the contents of an article quickly, and like a title, it enables abstracting and information services to index and retrieve articles†(p. 12).
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TABLE OF CONTENTS
ABSTRACT ii
Chapter
I INTRODUCTION History & Background 1 II ANALYSIS OF CURRENT OPERATIONS The Statements 4 Fleet Composition 4 Hub Activity 4 Turnaround Time 5 Personnel 5 Fuel Hedging Program 6 Code Sharing Partners 6 Marketing Strategy Recognitions III RECENT ACTIONS FOR SURVIVAL Personal Recommendations
REFERENCES
APPENDIXES
A BIBLIOGRAPHY B ACRONYMS
Title of APA Paper
CHAPTER 1
INTRODUCTION
History & Background of Southwest Airlines
A critical analysis of Southwest Airlines with recommendation for future profitability. Today, Southwest is the only major airline that is surviving the economic recession. Prior to the economic recession, Southwest had 36th years of growth and profits in 2008. This all ended when economic recession hit causing Southwest received their first losses during the following quarters: 3rd and 4th quarters in 2008 and 1st quarters in 2009. The 2nd and 3rd quarters in 2009 were profitable, even with fuel hedging taking a bite into the profits.
The history of Southwest Airlines started back in 1960’s as an idea of Rollin King and Herbert D. Keller. On February 20, 1968, the Texas Aeronautics Commission (TAC) approved
Cindy Carbaugh
Embry Riddle Aeronautical University
Abstract
According to section 1.07 of the APA Publication Manual (2001), “An abstract is a brief, comprehensive summary of the contents of the article; it allows readers to survey the contents of an article quickly, and like a title, it enables abstracting and information services to index and retrieve articles†(p. 12).
.
TABLE OF CONTENTS
ABSTRACT ii
Chapter
I INTRODUCTION History & Background 1 II ANALYSIS OF CURRENT OPERATIONS The Statements 4 Fleet Composition 4 Hub Activity 4 Turnaround Time 5 Personnel 5 Fuel Hedging Program 6 Code Sharing Partners 6 Marketing Strategy Recognitions III RECENT ACTIONS FOR SURVIVAL Personal Recommendations
REFERENCES
APPENDIXES
A BIBLIOGRAPHY B ACRONYMS
Title of APA Paper
CHAPTER 1
INTRODUCTION
History & Background of Southwest Airlines
A critical analysis of Southwest Airlines with recommendation for future profitability. Today, Southwest is the only major airline that is surviving the economic recession. Prior to the economic recession, Southwest had 36th years of growth and profits in 2008. This all ended when economic recession hit causing Southwest received their first losses during the following quarters: 3rd and 4th quarters in 2008 and 1st quarters in 2009. The 2nd and 3rd quarters in 2009 were profitable, even with fuel hedging taking a bite into the profits.
The history of Southwest Airlines started back in 1960’s as an idea of Rollin King and Herbert D. Keller. On February 20, 1968, the Texas Aeronautics Commission (TAC) approved
References: EVOLUTION CONTINUES ‘The Southwest Effect’. Retrieved October 25, 2009 from ostpxweb.dot.gov/aviation/X-50 Role_files Boehmer, Jay Retrieved October 27, 2009 from http://www.btnonline.com/businesstravelnews/headlines/frontpage_display.jsp?vnu_content_id=1003919980 Done, K Retrieved October 25, 2009 from http:// ft.com/cms/s/...&_i_referer=&ftcamp=rss&nclick_check=1 Haas, W Retrieved October 31, 2009 from http://www.associatedcontent.com/article/134537/how_southwest_airlines_plans_for_success_pg6.html?cat=3 Hernandez, B Fee. Retrieved October 26, 2009, from http://industry.bnet.com/travel/10003368/southwest-adds-10-one-way-early-bird-fee/?tag=col1;co-competitors How Corporate Culture Helped Southwest Airline Become the Best. (2005) Retrieved October 25, 2009 from http://topics.nytimes.com/topics/news/business/companies/southwest_airlines_company/index.html Johnsson, J