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Marketing Intelligence & Planning
Emerald Article: B2B e-marketplace: an e-marketing framework for B2B commerce Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston, Vincent Lui

Article information:
To cite this document: Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston, Vincent Lui, (2010),"B2B e-marketplace: an e-marketing framework for B2B commerce", Marketing Intelligence & Planning, Vol. 28 Iss: 3 pp. 310 - 329 Permanent link to this document: http://dx.doi.org/10.1108/02634501011041444 Downloaded on: 21-11-2012 References: This document contains references to 52 other documents Citations: This document has been cited by 1 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 4970 times since 2010. *

Users who downloaded this Article also downloaded: *
Roger Darby, James Jones, Ghada Al Madani, (2003),"E-commerce marketing: fad or fiction? Management competency in mastering emerging technology. An international case analysis in the UAE", Logistics Information Management, Vol. 16 Iss: 2 pp. 106 - 113 http://dx.doi.org/10.1108/09576050310467241 Audrey Gilmore, Damian Gallagher, Scott Henry, (2007),"E-marketing and SMEs: operational lessons for the future", European Business Review, Vol. 19 Iss: 3 pp. 234 - 247 http://dx.doi.org/10.1108/09555340710746482 Jagdish N. Sheth, Arun Sharma, (2005),"International e-marketing: opportunities and issues", International Marketing Review, Vol. 22 Iss: 6 pp. 611 - 622 http://dx.doi.org/10.1108/02651330510630249

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Citations: Millions Source: Internet World Stats (2008) Figure 2. The e-marketing strategy in the context of other plan E-business strategy Source: Chaffey (2004) Implementation Source: Adapted from Gloor (2000) Figure 3
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