INTRODUCTION
In a competitive world, Hertz is a company that rents cars. It is the world´s largest enterprise and competes against thousands of companies in hundreds of countries. Hertz is operating approximately in 8,100 in 145 countries worldwide. Its goal is to pay attention on customer acquisition and loyalty. Hertz is the first company that has incorporated information technologies in 1970. Moreover, it is a pioneer in mobile commerce applications like, for example, quick rentals, instant returns, in-car cellular phones, NeverLost onboard, additional customer services, car locations and Wi-Fi connection. The year 2004 was the debut of Wi-Fi — wireless, high-speed Internet service. Available in more than 50 U.S. airport locations. Its vision is to be the first choice brand among customers for vehicle and equipment rental/ leasing as well as total mobility solutions.
We evolve to present a concept of our minicase by answering questions below:
QUESTIONS
1. Which of these applications are intrabusiness in nature?
Wireless intrabusiness is a kind of application that is developed inside of the company. It has been around since early 1900s in the non-Internet environment. Such applications include wireless networking used to pick items out of storage in warehouses via PCs, based on delivery status updates that enter on PCs inside collection of data. By now a vast number of Intrabusiness applications had been implemented inside enterprises.
Since the early 1900s, Wireless intrabusiness application in the non-Internet environment has been around. For example:
- wireless networking used to pick items out of storage in warehouses via PCs mounted on forklifts
- delivery-status updates entered on PCs inside distribution trucks
- collection of data such as