Preview

Henri Fayol five rules of management

Good Essays
Open Document
Open Document
750 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Henri Fayol five rules of management
Henri Fayol five rules of management can be applied to the Coca-Cola case quite simply: Fayol’s first “rule” is foresight. Coca-Cola “complete[d] a plan of action for the future” (37) by planning to find a leader that could help “Coke recapture its previous growth pace and stock value without Goizueta’s legendary leadership.” (W-7) Fayol’s second rule is organization. Coca-Cola took care of this rule of management by being “very sensitive to local market conditions.” (W-7) They used bottlers that were local or one’s not entirely owned by the Coca-Cola Company. This allocation of local bottle companies “provide[d] and mobilize[d] resources to implement [Coca-Cola’s] plan.” (37) The next of Fayol’s rules is command. Coke implemented this rule by selecting Douglas Daft to take over as chairman and CEO in 2000 for Douglas Ivester. After being appointed CEO, Daft constructed a new executive management team consisting of just ten persons. This made management of the company more efficient since there were fewer jobs to worry about and fewer resources needed to do these jobs. The fourth rule of Fayol’s model is coordination. Coke had a major problem after introducing New Coke. They solved this problem by refraining to put out new products until they were certain that it would prosper. They resisted the temptation to follow the latest trend and used the motto “If it ain’t broke, don’t fix it.” When Coca-Cola finally felt ready to put out a new product they introduced Vanilla Coke and non-carbonated beverages to appeal to a broader range of consumers. Finally, Fayol’s last rule of management was control. To keep the company on track with the plan, Daft appointed twenty-four division and operations presidents to make sure the aims of the company were being upheld and attained.

2. Consider the following quote from Coca-Cola’s statement on diversity: “We embrace our commitment to diversity in all its forms at The Coca-Cola Company as a core

You May Also Find These Documents Helpful

  • Good Essays

    In the early 1920s Coca-Cola’s president, Robert Woodruff, envisioned Coca-Cola soft drinks “within an arm’s reach of desire” (The Coca-Cola Company, 2014). He recognized that place, goods and services available in the right amounts and in the right locations when customers want them, is extremely critical to the company’s overall success (Perreault et al. 2011). When he started with the company, Coca-Cola was available in only five other countries and in less than ten years of his leadership and marketing strategies that number multiplied six times.…

    • 813 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Coca-Cola believes in living their values. Their actions describe their behavior in the world. Coca Cola has seven main values that drive their actions and behaviors. The seven values are accountability, collaboration, diversity, integrity, leadership, passion, and quality. Coca-Cola’s leadership shapes to improve their future. Their leaders include the board of directors, operations, and senior functional leadership. Using collaboration produces Coca-Cola’s leverage for collectively working together. Their integrity is to be genuine or honest with their customers. Coca-Cola’s responsibility is to show they are accountable for their actions. They show their…

    • 1060 Words
    • 5 Pages
    Better Essays
  • Good Essays

    What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance?…

    • 956 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Although Coca-Cola has made its global footprint as a leading competitor in this market and they continue strategizing for long-term sustainable growth, Coca-Cola is innovative in their methodology and application to maintain one-step ahead of their competitors and is aware of the market’s increasing demand of product substitution.…

    • 1379 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    1. Which of Fayal’s 14 universal principles of management in Table 2.1 are evident in the C.F.Martin case? Explain your reasoning for each principle selected.…

    • 921 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Coca-Cola's diversity of the management structure allows each group to tightly control all of the functional areas. With an operation of this size this system is of great value. If the corporate structure was that of a single head overseeing the entire operation it is conceivable that the head would lose touch with the arms. "The way we see it, we would much rather manage a business in nearly 200 countries than try to build a business in nearly 200 countries" (Ivestor). This statement was included as part of a letter to the share holders in Coca-Cola Co. In recent years, due to the changing global economies Coke has taken a less aggressive stand in the market…

    • 685 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    New Coke

    • 1958 Words
    • 8 Pages

    Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook, 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980's. There were some creeping problems, however. The 87-year old rivalry between Coca-Cola, the traditional market leader, and Pepsi Cola, the perennial runner up, took an unexpected turn in the mid-1970s. Pepsi's consumer research had discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi over that of Coke. In fact, even a majority of loyal Coke drinkers were reported preferring Pepsi in the tests. Pepsi began communicating these findings to consumers through "Pepsi Challenge" television ads, during those days, showing taste tests where Coca-Cola drinkers expressed preferences for a cola which was then revealed to be Pepsi. (Schindler, 1992)…

    • 1958 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca Cola's Water

    • 565 Words
    • 3 Pages

    What was the public issue facing The Coca-Cola Company in this case? What stake-holders were concerned, and how did their expectations differ from the company’s performance?…

    • 565 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    MANAGEMENT 210 Table of contents EXECUTIVE SUMMARY---------------------------------------------------------------------page 3 INRODUCTION--------------------------------------------------------------------------------page 4 INTERNAL ENVIRONMENTS---------------------------------------------------------------page 5 EQUIPMENT-----------------------------------------------------------------------------------page 5 to page 6 TECHNICAL FACILITIES----------------------------------------------------------------------page 6 ORGANIZATIONAL CULTURES------------------------------------------------------------page 7 to 8 MANAGEMENT SYSTEM-------------------------------------------------------------------page 9 FINANCIAL MANAGEMENT---------------------------------------------------------------page 10 EMPLOYEE MORALE------------------------------------------------------------------------page 11 COMPETITION---------------------------------------------------------------------------------page 12 TRAINING---------------------------------------------------------------------------------------page 12 EXTERNAL ENVIRONMENTS---------------------------------------------------------------page 13 POLITICAL FACTORS-------------------------------------------------------------------------page 14 to 15 ENVIRONMENTAL FAVTORS---------------------------------------------------------------page 15 to 17 SOCIAL FACTORS------------------------------------------------------------------------------page 17 to 19 TECHNOLOGICAL FACTORS----------------------------------------------------------------page 20 to 21 ECONOMICAL FACTORS---------------------------------------------------------------------page 21 to 22 LEGAL FACTORS-------------------------------------------------------------------------------page 22 to 23…

    • 4166 Words
    • 17 Pages
    Good Essays
  • Powerful Essays

    Description: The Coca-Cola Company is the world 's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world 's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through bottlers, fountain wholesalers and distributors around the globe. Brand Coca-Cola accounts for about 75 per cent of the Company 's unit sales volume of soft drinks. The remaining 25 per cent consists of well known soft drinks such as Sprite, Fanta, Fresca, Mello Yello, Surge, POWERaDE, Barq 's Root Beer and many other brands. The Company 's soft drink operations are managed in 6 Groups: North America, Latin America, Africa, Greater Europe, Middle/Far East and The Minute Maid Company (the world 's leading marketer of fruit juices and fruit drinks).…

    • 2201 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    development framework

    • 5083 Words
    • 21 Pages

    Marc, C., & Dunlap, J. (2003, september 29). What Is DSDM? Retrieved october 6, 2013, from…

    • 5083 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    The Cocacola Case

    • 1638 Words
    • 7 Pages

    Furthermore, Management was giving neither information nor reasons to both customers and Media for what was happening. This meant that Coca-Cola’s image was being damaged due to a loss of credibility. In this sense, although we may argue that the guilt was mainly from the bottler company (40% owned by Coca-Cola), consumers also questioned the control Coca-Cola had over its suppliers. Moreover, a lack of Crisis Management Plan was being a testimonial of Coca-Cola’s poor governance.…

    • 1638 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    References: Article in Fortune(2004, May 31). The Real Story: How did Coca-Cola 's management go from first-rate to farcical in six short years?…

    • 1196 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    The second management function revolves around the provision of capital, personnel and raw materials for everyday running of the business, and building a structure to match the tasks of the firm. The number of employees in an organization will determine the organizational structure for that firm. An increase in the number of functions expands the organization horizontally and promotes additional layers of supervision.…

    • 3625 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    The four p's

    • 651 Words
    • 3 Pages

    On the foundation of The Coca Cola Company, we have experienced many issues that have been approached the correctly dating back to the beginning; we should now approach this issue with the following plan:…

    • 651 Words
    • 3 Pages
    Satisfactory Essays