Harvard Case Study Analysis
Harvard Case Study Analysis
What is an ANALYSIS? analysis Function: noun Inflected Form(s): plural analy·ses \- s z\ Etymology: New Latin, from Greek, from analyein to dissolve (from ana- + lyein to loosen, dissolve) + -sis -1 : separation or breaking up of a whole into its fundamental elements or component parts 2 a : a detailed examination of anything complex (as a novel, an organization, a race) made in order to understand its nature or to determine its essential features : a thorough study b : the presentation, usually in writing, of such an analysis
-- Merriam-Webster Unabridged Dictionary
Case Studies: How they work
YOU ARE THE MANAGER
Read carefully Perform Analysis Come up with recommendations
Analysis: Thought Process
Questions Break up Details matter!
• What problem are we trying to solve? • What are the main problems?
• Break up the whole story into parts • Analyze what’s important
• Do detailed examination • Determine essential features
4
The Process of Building a Marketing Plan
Step 1: Situation Analysis Step 2: Step 3: Step 4:
SWOT Analysis
Problem
Identification
Solutions
Recommendation/
Evaluation
Step 1: Situation Analysis
• Evaluation of an organization’s current situation, opportunities, and problems. Ask Yourself: • What is going on? • Who is the company? • What is the company’s background? • What industry are they part of?
Step 1: Situation Analysis
The Five C’s
Customer Needs What needs do we seek to satisfy?
Company Skills
Competition Collaborators
What special competence do we possess to meet those needs?
Who competes with us in meeting those needs? Who should we enlist to help us and how do we motivate them?
Context
What cultural, technological and legal factors limit the possible?
Applying the Marketing Mix to a Target Market
•Is there current price competitive? •Are they distributing their product?
•Any current problems with their product?
•Are they
What is an ANALYSIS? analysis Function: noun Inflected Form(s): plural analy·ses \- s z\ Etymology: New Latin, from Greek, from analyein to dissolve (from ana- + lyein to loosen, dissolve) + -sis -1 : separation or breaking up of a whole into its fundamental elements or component parts 2 a : a detailed examination of anything complex (as a novel, an organization, a race) made in order to understand its nature or to determine its essential features : a thorough study b : the presentation, usually in writing, of such an analysis
-- Merriam-Webster Unabridged Dictionary
Case Studies: How they work
YOU ARE THE MANAGER
Read carefully Perform Analysis Come up with recommendations
Analysis: Thought Process
Questions Break up Details matter!
• What problem are we trying to solve? • What are the main problems?
• Break up the whole story into parts • Analyze what’s important
• Do detailed examination • Determine essential features
4
The Process of Building a Marketing Plan
Step 1: Situation Analysis Step 2: Step 3: Step 4:
SWOT Analysis
Problem
Identification
Solutions
Recommendation/
Evaluation
Step 1: Situation Analysis
• Evaluation of an organization’s current situation, opportunities, and problems. Ask Yourself: • What is going on? • Who is the company? • What is the company’s background? • What industry are they part of?
Step 1: Situation Analysis
The Five C’s
Customer Needs What needs do we seek to satisfy?
Company Skills
Competition Collaborators
What special competence do we possess to meet those needs?
Who competes with us in meeting those needs? Who should we enlist to help us and how do we motivate them?
Context
What cultural, technological and legal factors limit the possible?
Applying the Marketing Mix to a Target Market
•Is there current price competitive? •Are they distributing their product?
•Any current problems with their product?
•Are they