Harley Davidson Pdf
Strategic Audit of Harley-Davidson
Case 16 Strategic Management MGMT 436 Group 5
Current Situation (Jw Hayes)
A. Current Performance 2008
Revenue 2008 $5.59 billion down from $5.73 billion in 2007 Net Income $654.7 million down from $933.8 million in 2007 Earnings per stock share $2.70 down from $3.74 in 2007 Motorcycles sold 303,470 down from 330,619 in 2007
http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949
B. Strategic Posture
Mission
We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.
Objectives
We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.
Strategies
Get Cost structure correct Obtain funding for Harley-Davidson Financial Services Invest in the Harley-Davidson Brand
Policies
Customers for life….
Harley-Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by brand loyalty and trust that our customers place in us to deliver premium
quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do.
2. Corporate Governance (Jw Hayes)
A. Board of Directors
DIRECTORS JOB TITLE Senior Advisor to Providence Equity Partners President, Allen Enterprises, LLC NOMINATING AND HUMAN CHAIRMAN CORPORATE RESOURCES OF THE DATE OF BOARD GOVERNANCE AUDIT COMMITTE OTHER BOARD COMMENCEMENT COMMITTEE COMMITTEE E DIRECTORSHIPS Fiduciary Management BCE Inc. Heidrick & Struggles International Inc. Evercore Partners Inc.
Barry K. Allen
X
May-92
X
Richard I. Beattie
Chairman of Simpson Thacher & Bartlett LLP
Aug-96
Case 16 Strategic Management MGMT 436 Group 5
Current Situation (Jw Hayes)
A. Current Performance 2008
Revenue 2008 $5.59 billion down from $5.73 billion in 2007 Net Income $654.7 million down from $933.8 million in 2007 Earnings per stock share $2.70 down from $3.74 in 2007 Motorcycles sold 303,470 down from 330,619 in 2007
http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949
B. Strategic Posture
Mission
We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.
Objectives
We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.
Strategies
Get Cost structure correct Obtain funding for Harley-Davidson Financial Services Invest in the Harley-Davidson Brand
Policies
Customers for life….
Harley-Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by brand loyalty and trust that our customers place in us to deliver premium
quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do.
2. Corporate Governance (Jw Hayes)
A. Board of Directors
DIRECTORS JOB TITLE Senior Advisor to Providence Equity Partners President, Allen Enterprises, LLC NOMINATING AND HUMAN CHAIRMAN CORPORATE RESOURCES OF THE DATE OF BOARD GOVERNANCE AUDIT COMMITTE OTHER BOARD COMMENCEMENT COMMITTEE COMMITTEE E DIRECTORSHIPS Fiduciary Management BCE Inc. Heidrick & Struggles International Inc. Evercore Partners Inc.
Barry K. Allen
X
May-92
X
Richard I. Beattie
Chairman of Simpson Thacher & Bartlett LLP
Aug-96