Green Toys Inc. marketing segmentation, strategy, and data collection method
GREEN TOYS INC.
Market Segmentation It is a crucial key for the companies to adapt to their target customers’ needs, wants and values. Larsen (2010) stated that a company could not satisfy all customers in broad and diverse markets and hence divided the customers into segments. Then the company decided which segment they want to target. Marketing segmentation is, defined by Kotler and Armstrong (2005), “dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behaviour and who might require separate products or marketing mixes”. Market segmentation is a process of dividing into several segments based on demographic, geographic, psychological, and behavioural factors (Thomas, 2007). By that, the company is able to understand better of their target customers and conduct their marketing effectively (Gunter and Furnham, 1992).
Target Segments for Green Toys Inc. According to my research, the target segment for Green Toys is more to psychological – eco-friendly personality and healthy lifestyle.
Resource Conservers The resource conservers hate waste. They usually will use products that recyclable and reusable. Green Toys can easily target on this segment of customers because their products are produced by recycled milk jugs, which saves energy and save electricity which producing them. The materials and toys are not shipped from overseas, hence save a lot of energy and less transportation that reduces greenhouse gasses. Even the package of the toys is also recyclable. With all these environmentally-friendly production system and ingredients used, the resource conservers will totally get attracted on the products.
Health Fanatics Eco-friendly users are normally people that concern on the health as well. Not only themselves, but the whole family’s health they care about, especially the kids. However, some toys are still concern the parents because the materials that make the toys are not suitable for the kids to put into
Market Segmentation It is a crucial key for the companies to adapt to their target customers’ needs, wants and values. Larsen (2010) stated that a company could not satisfy all customers in broad and diverse markets and hence divided the customers into segments. Then the company decided which segment they want to target. Marketing segmentation is, defined by Kotler and Armstrong (2005), “dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behaviour and who might require separate products or marketing mixes”. Market segmentation is a process of dividing into several segments based on demographic, geographic, psychological, and behavioural factors (Thomas, 2007). By that, the company is able to understand better of their target customers and conduct their marketing effectively (Gunter and Furnham, 1992).
Target Segments for Green Toys Inc. According to my research, the target segment for Green Toys is more to psychological – eco-friendly personality and healthy lifestyle.
Resource Conservers The resource conservers hate waste. They usually will use products that recyclable and reusable. Green Toys can easily target on this segment of customers because their products are produced by recycled milk jugs, which saves energy and save electricity which producing them. The materials and toys are not shipped from overseas, hence save a lot of energy and less transportation that reduces greenhouse gasses. Even the package of the toys is also recyclable. With all these environmentally-friendly production system and ingredients used, the resource conservers will totally get attracted on the products.
Health Fanatics Eco-friendly users are normally people that concern on the health as well. Not only themselves, but the whole family’s health they care about, especially the kids. However, some toys are still concern the parents because the materials that make the toys are not suitable for the kids to put into