Preview

Green Room Productions

Good Essays
Open Document
Open Document
693 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Green Room Productions
GREEN ROOM PRODUCTIONS, LLC
In November 1995, Trip Davis, Dartmouthalums, Greg Waldbaum and Eric Butz gathered for a meeting in the conference room of their Charlottesville, Virginia, office. The business partners had reached a crucial point in their startup business. Five months prior they combined their talents to provide professional and technology services in the travel industry by starting Green Room Productions, but the firm had been unable to find sufficient human resources to staff its technology projects. , the partners considered two options: close the business down or move to another city for the second time in five months.
Both options that the partners were considering would have huge impacts of the professional careers and personal lives. Closing down would mean that they would have to seek employment with other companies, which could result in them having to relocate their families to another city. The other option, to relocate the company to a location where they could find qualified human resources would guarantee moving their families and still have the uncertainty of success.
In the early and mid 90’s the Internet and .Com based companies were booming. In the Travel Industry, people who normally used Travel Agencies to make reservations for airline flights, hotels and auto rentals were now turning to internet based companies such as Prodigy and Pctravel.com, which connected users through ATC’s computer to the Apollo Computer Reservation Systems (CRS), by translating complex codes and commands into a simpler interface.
Although many .Com travel companies began to open, many sites lacked the proper interfaces necessary to link existing computer reservation systems to the Internet and did not offer on-line reservations that could be booked threw their website and usually provided advertisement and included a telephone number to call to complete the reservation process.
In 1994 Trip Davis accepted a position as an analyst at Landmark



Bibliography: Carpenter, mason Andrew Strategic management: a dynamic perspective concepts/ Mason A. Carpenter, Wm. Gerard Sanders- 2nd ed. p. cm. P773 – 781 Green Room Production, LLC/ Fairchild, Gregory B.; Kelly, Dorothy C.; Singer, Susan 7/13/2006

You May Also Find These Documents Helpful

  • Best Essays

    Kudler

    • 2941 Words
    • 12 Pages

    Pearce, J.A., & Robinson, R.B. (2009). Strategic management: formulation, implementation, and control (11th ed.). Retrieved from the University of Phoenix eBook Collection database.…

    • 2941 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, from University of Phoenix, BUS - 475 – Business Integrated Topics Course Web site.…

    • 1378 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Strategic Plan, Part Iii

    • 741 Words
    • 3 Pages

    References: Pearce, J.A., & Robinson, R.B. (2009). Strategic management: formulation, implementation, and control (11th ed.). Retrieved from The University of Phoenix eBook Collection database.…

    • 741 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Riordan Manufacturing

    • 1971 Words
    • 8 Pages

    Carpenter, M. A., & Sanders, W. G. (2009). Strategic Management: A Dynamic Perspective Concepts and Cases (2nd ed.). Upper Saddle River, NJ: Prentice Hall.…

    • 1971 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Wall-Mart Strategic Planning

    • 4131 Words
    • 17 Pages

    References: Mason A. Carpenterand Wm.Gerand Sanders (2007), Strategic Management A dynamic Perspective concepts and cases, 2nd edition,New Jersey:Pearson Education,P.605-614.…

    • 4131 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    This paper will discuss the pros and cons of Web access to databases in tourism ecommerce. As one of the fastest growing companies in the world, travel and tourism corporations are relying in the ecommerce for their businesses providing customers immediate access in some cases to real time databases in order to book their flights, hotel rooms, car rentals.…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ctrip Casey analysis

    • 1353 Words
    • 4 Pages

    Ctrip’s success was fueled by a number of forces, which can be better understood by viewing them through the PESTEL framework (see Exhibit 1 below). For example, Ctrip capitalized on the Chinese Internet boom by offering travelers a website with “superior content, [an] extensive online community, and user-friendly design.”2 This website, Ctrip.com, gave the company a competitive advantage over offline competitors, who were still soliciting customers over the phone. This competitive advantage has proven sustainable for Ctrip, as the website continues to attract customers with new, unique features. For example, the recent addition of “one-hour express ticketing,” allows travelers to book flights as little as one hour prior to departure. As long as Ctrip continues to add innovative online features and capabilities, its website will surely give the firm a sustainable competitive advantage.…

    • 1353 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Rural Diversification

    • 513 Words
    • 3 Pages

    Nowadays, lots of companies are using the internet to help further promote their services and to run their businesses. For example, many tourist based activities allow users to book activities online, such as ‘Adventure21’, another tourist activity company. Also, there is a similar idea with cottages and B&B’s, where the internet is being used for people to book accommodation.…

    • 513 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Internet technology is revolutionising the $100 billion global market for travel booking. This case explores the changes and…

    • 2741 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    One of the advantages individuals get from online booking is the amount of options available to them on the websites. By booking holiday flights and hotels online, these individuals have instantaneous access to a comprehensively detailed list of both flights and hotels, often with the ability to separate the information into fields more useful for a specific search. For example, if an individual wishes to only choose between lists of business class flights, or wishes to stay in a hotel ranked three stars or above, a narrowed search is easily achieved at the touch of a button.…

    • 369 Words
    • 2 Pages
    Good Essays
  • Best Essays

    This was achieved by employing a computer reservation system (CRS) to administrate a database with all reservations, rates, occupancy, and cancellations (Frew and Horam, 1999;…

    • 2184 Words
    • 9 Pages
    Best Essays
  • Good Essays

    gantt chart

    • 858 Words
    • 4 Pages

    According from the wikipedia, A computer reservations system or central reservation system (CRS) is a computerized system used to store and retrieve information and conduct transactions related to air travel, hotels, car rental, or activities. Originally designed and operated by airlines, CRSes were later extended for the use of travel agencies. Major CRS operations that book and sell tickets for multiple airlines are known as global distribution systems (GDS). Airlines have divested most of their direct holdings to dedicated GDS companies, who make their systems accessible to consumers throughInternet gateways. Modern GDSes typically allow users to book hotel rooms, rental cars, airline tickets as well as activities and tours. They also provide access to railway reservations and bus reservations in some markets, although these are not always integrated with the main system.…

    • 858 Words
    • 4 Pages
    Good Essays
  • Better Essays

    7010 s14 qp 32

    • 1396 Words
    • 9 Pages

    You are given a description of both the existing system and the proposed new Internet-based booking…

    • 1396 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Flight Booking Portal

    • 784 Words
    • 4 Pages

    The existing airline reservation system has many shortcomings associated with it. In the existing system airlines used to set flight reservation levels higher than seating capacity to compensate for passenger cancellations and no-shows accounting to overbooking in the system. If travelers had to make / cancel reservation he had to visit either the airline or travel agent frequently to do so thus wasting time and money for all. In the existing system due to non-availability of a central server the airline and the agents suffered unwanted delays in bookings and payments. In the existing system integration of different airlines on a single platform was not met. With the advent of the online reservation system these flaws can be overcome.…

    • 784 Words
    • 4 Pages
    Better Essays
  • Good Essays

    ghyttttt

    • 809 Words
    • 4 Pages

    booking system on the lines of railways and airline systems. It was proposed to develop a…

    • 809 Words
    • 4 Pages
    Good Essays