GREEN MARKETING
GREEN MARKETING
A PROJECT REPORT
SUBMITTED BY:
AVTAR GUJRAL
ROLL NO. 121330
in partial fulfilment for the award of the degree of BACHELOR OF COMMERCE(HONS)
DELHI UNIVERSITY
S.G.G.S.C.C. COLLEGE, DELHI
2015
DECLARATION
This is to certify that the project work entitled “ GREEN MARKETING” has been completed by me under the guidance and supervision of Mrs.Bimaldeep Kaur in partial fulfillment as a requirement for an award of degree of B.Com(Hons), Delhi University.
I futher certify that this is an origainal work and has not been submitted anywhere else for the award of any degre or diploma.
ACKNOWLEDGEMENT
I would like to thank my parents who has given great support in all spheres to complete the project on time.
I would like to express my sincere thanks and deep gratitude to my mentor Mrs.Bimaldeep Kaur whose encouragement and support has helped me to complete this project. She has guided me through each step and provided assistance whenever I needed.
Executive Summary:
Marketers recently turned very strongly to Green Marketing tactics as firms look for “green” business partners and business jump on the corporate social responsibility bandwagon. Companies tout their sustainability efforts, flaunt the responsibility of their products and practices, and engage in the Green Marketing methods.
But what is the concept of Green Marketing? What is the need of Green Marketing and factors which compels the marketers to opt for this domain of marketing? What are the benefits and challenges involved in it? Perhaps, more interestingly does the consumer really take note of it and what are their expectations from the enterprises?
This term paper on Green Marketing tries to find answers to these and many more questions by studying the whole concept and the mindset of consumers through questionnaire.
Green Marketing incorporates a broad range of activities, including product modification, changes to the production process,
A PROJECT REPORT
SUBMITTED BY:
AVTAR GUJRAL
ROLL NO. 121330
in partial fulfilment for the award of the degree of BACHELOR OF COMMERCE(HONS)
DELHI UNIVERSITY
S.G.G.S.C.C. COLLEGE, DELHI
2015
DECLARATION
This is to certify that the project work entitled “ GREEN MARKETING” has been completed by me under the guidance and supervision of Mrs.Bimaldeep Kaur in partial fulfillment as a requirement for an award of degree of B.Com(Hons), Delhi University.
I futher certify that this is an origainal work and has not been submitted anywhere else for the award of any degre or diploma.
ACKNOWLEDGEMENT
I would like to thank my parents who has given great support in all spheres to complete the project on time.
I would like to express my sincere thanks and deep gratitude to my mentor Mrs.Bimaldeep Kaur whose encouragement and support has helped me to complete this project. She has guided me through each step and provided assistance whenever I needed.
Executive Summary:
Marketers recently turned very strongly to Green Marketing tactics as firms look for “green” business partners and business jump on the corporate social responsibility bandwagon. Companies tout their sustainability efforts, flaunt the responsibility of their products and practices, and engage in the Green Marketing methods.
But what is the concept of Green Marketing? What is the need of Green Marketing and factors which compels the marketers to opt for this domain of marketing? What are the benefits and challenges involved in it? Perhaps, more interestingly does the consumer really take note of it and what are their expectations from the enterprises?
This term paper on Green Marketing tries to find answers to these and many more questions by studying the whole concept and the mindset of consumers through questionnaire.
Green Marketing incorporates a broad range of activities, including product modification, changes to the production process,