Preview

Globalization of the Hospitality Industry

Better Essays
Open Document
Open Document
1101 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Globalization of the Hospitality Industry
Globalization of the Hospitality Industry
Jennifer Bratton
University of Phoenix

Globalization of the Hospitality Industry
Introduction
The hospitality industry strives from consumers wanting to get away from everyday stresses. These consumers want to relax and enjoy time away from everyday life. When a person is traveling they need a place to stay, a place to eat, somewhere to visit, and someone to make the arrangements for the travel. Hospitality is known for servicing the guests and making sure that their expectations are meet. This means going above and beyond what they are expecting. The hospitality industry is a global industry. This means the hospitality industry is operating in many different countries. There are many pros and cons to be a globalized organization. It does make doing business a little more difficult. There are cultural, religion, and moral hurdles that has to be jumped over to make sure the business runs smoothly.
The article in the Consortium Journal volume 13 issue 2 is a lot about globalization in the hospitality industry. The article discusses the hospitality industry, globalization and tourism, influence of weather, economic factors, cultural differences, expansion and diversity, human resource management, barriers, and globalization and success. Understanding globalization is important to any business but in the hospitality industry it is crucial to survival. This article helps people to understand the pro and cons. This article also explains any obstacles that need to be overcame when globalizing in the industry.
Things have changed so much in the hospitality industry and will continue to change. Globalization plays a big role in the changes within the industry. Local chains are now seen in Europe and Italy. Local restaurants are now being seen in Canada and Germany. For example, on most military bases across the world they have fast food establishments like McDonalds and Burger King.
Article Information
Globalization,



References: Frink, D. (). Globalization in the hospitality industry. The Consortium Journal, 13, 79-88.

You May Also Find These Documents Helpful

  • Powerful Essays

    Hospitality

    • 1022 Words
    • 5 Pages

    Nikko Hotels international is a subsidiary of the Japan Airlines (JAL) Development Company, Ltd. It was created as JAL’s diversification and globalization strategy to strengthen the company’s marketing and financial position. Known for its aggressive global marketing and application of new technology in hotel operations, the company is determined to establish a worldwide network of hotels comparable in number to Hilton, Sheraton, and inter-Continental. It has forty-four properties in its worldwide portfolio by 1997. Relating to the theme of this chapter, this case study focuses on the cultural diversity of Nikko’s management team and the cultural adjustment made by Nikko’s executives when they first entered the U.S lodging market.…

    • 1022 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment each one targets, the role of technology in the business, the financial efficiency of their systems etc. The paper discusses the extent of globalisation that each firm has taken and what is their strategy in terms of global expansion. The paper also analyses the benefits and demerits each chain faces as a result of the individual strategy they had adopted. They also analysed the effect the recent financial recession had on each of the groups and how well or not they were placed to deal with it.…

    • 2053 Words
    • 9 Pages
    Best Essays
  • Best Essays

    The purpose of this report is to identify the fundamental characteristics of the Hospitality, Tourism and Event industries, their focus on customer service and satisfaction, how they converge and how they have relied upon each other in the twentieth and twenty-first centuries.…

    • 2741 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    The Subway Story

    • 5528 Words
    • 23 Pages

    Pizam, A. 2005. International encyclopedia of hospitality management . s. l.: Butterworth-Heinemann. ISBN 0750659963, 9780750659963…

    • 5528 Words
    • 23 Pages
    Satisfactory Essays
  • Satisfactory Essays

    * Operated, Not Owned => Organizational structure contributes to success. * Strong cultural foundation: local culture dictates hotel business culture * Golden Rule: One should treat others as one would wish to be treated. * Globally Uniform Standards: flexible in application * Standard Foundations: Exhibits #4&5 – graphics * Cultural Diversity & Singularity Quality Experience…

    • 294 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Hospitality Industry is a huge industry of thousands of hotels, restaurants and the above which are located all over the world. The hospitality industry has always been important since the people has start to travelling. Where I’m working is the Hilton Hotel is one of the most famous hotels. All around the world the people know Hilton Hotels, so when people are looking for accommodation for their leisure, they often are choose a well known brand such as the Hilton or Marriott. There are various reasons why:…

    • 1161 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Cultural Awareness

    • 2021 Words
    • 9 Pages

    Globalization has become a growing trend for organisations and that means they have to develop an effective international management strategies that will resolve the current issues, this means that organisations has to have a more systematic approach and understanding of value that diversity benefits brings into the International Hospitality industry. (19/10/2013)). Cultural diversity has become the most important…

    • 2021 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    The hospitality industry seems to be varied. We can see a lot of different hospitality or hospitality related businesses restaurants , hotels , pubs, different travel agencies.These businesses are all focusing on different target.These organisations can be categorised in so many ways.It can be private or national.Private ones usually are owned by a person or family like a small restaurant or panzio.National usually are owned by a chain and hundreds or thousands of businesses belongs to the chain .These are very known businesses and they all look…

    • 3515 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Early versions of this report predicted that the world’s population would double by 2050, and population growth has proceeded almost exactly on schedule. However, even this estimate may be too low. According to the Center for Strategic and International Studies, most official projections underestimate both fertility and future gains in longevity. Unfortunately, the greatest fertility is found in those countries least able to support their existing people. Populations will triple in the Palestinian Territories and Niger between 2000 and 2050 and will more than double in Yemen, Angola, the Democratic Republic of Congo, and Uganda. In contrast, populations in most developed countries are stable or declining. The United States is a prominent exception.…

    • 28790 Words
    • 116 Pages
    Powerful Essays
  • Powerful Essays

    As tourism industry has been increasing dramatically during the last two decades, hotel industry is at war. In global competition, hotel chains are required to offer not only standardized facilities, but also standardized services. To meet the different needs of customers in each individual country while maintaining the same standards of services, global marketing strategy plays a critical role. Being a leader in upscale hotel chain industry, The Ritz-Carlton Hotel took a unique path to compete with its rivals.…

    • 1685 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Olsen, M & Zhao, J. (2001). ‘The Restaurant Revolution-Growth, change and strategy in the international foodservice industry’. Journal of Restaurant and Foodservice Marketing Vol. 4 (3)…

    • 3649 Words
    • 15 Pages
    Best Essays
  • Better Essays

    Hospitality business is in transition stage, shaping itself better, less expensive, more user and environment friendly and ethical in approach. It’s good for all of them who believe tourism and hospitality a sustainable product. The present study is on emerging trends in operational areas of hospitality and hotels particularly. The scope of the present study is limited to the information available in published media, and internet. The technology has been instrumental in bringing about those changes in hospitality functioning and the way we do business. New concepts with the help of technology like Allergy Free Rooms, CombiOven, non-ODS are finding place in hospitality. These products though expensive initially prove cheaper in long run and hazard free and environment friendly too. Of course, ethical business is in demand and that is sustainable. Similarly in eating and drinking patterns there is change some innovative works like REMY IceBOXX has evolved a new style of drinking.. In construction also hotels are using recyclable products like Dry Walls which are maintenance free and easy to install. The overall benefits go to customer.…

    • 1229 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    By matching the potential consumer demand with suitable products and service, their needs and wants can be satisfied. Organization can also maintain its competitive edge and achieve the organization goal. Therefore, understanding consumer demand is an important part of running international hospitality business, especially in the current dynamic global environment with incessant innovation. There are plenty of factors that can influence consumer demand for international hospitality products. As a result of this, different types of hospitality products emerge.…

    • 1650 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Hemmington, N & King, C 2000, ‘Key dimensions of outsourcing hotel food and beverage services’, International Journal of Contemporary Hospitality Management, vol. 12, no. 4, pp. 256-261. (print version)…

    • 1630 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Cavelzani, A., Esposito, M., & Villamira, M. (2009). Emotional Intelligence and Hotel Business. Retrieved 2 August 2009, from http://www.prasena.com/public/cybrainology/drmesposito/EIhotelsample.pdf…

    • 1198 Words
    • 5 Pages
    Powerful Essays