Giordano Case Study

Giordano : International Expansion
Presented by :

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# 1 Describe and evaluate Giordano’s product, business, and corporate strategies.

Giordano Storefront

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Product Strategies :
Value for money product.  Excellent services.  Focused on core items.  Customer oriented.
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Corporate Strategies :
Did vertical integration.  Asian currency crises.  Concentrated on retailing.
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Business Strategies :
Differentiation.  Cost leadership  Nich
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# 2 Describe and evaluate Gioranado’s current positioning strategy. Should Gioranado reposition itself against its competitors in its current and new markets, and should it have different positioning strategies for different markets?

GIORDANO’S KEY SUCCESS FACTORS
Giordano’s Key Success Factors Design : Fast and Market driven New products developement.  Systimatically collects ideas from customers front line and experienced designers  Fast turnaround from market impulse, design, manufacturing to distribution to the shops Somewhat sustainable  Competitors could increasingly use  Relies on effective technology to assist on organizational their design process communications and  On Giordano’s part effort others intangible sources must continually be made of advantage, which are to obtain and utilize difficult for competitors to feedback from target copy and implement customers effectively  Attracting and retaining good staff in design it’s important Sustainability Development of these Key Success Factors in the future

Giordano’s Key Success Factors Operation, Logistics and IT : Excellent Management of systems and integration of activities, e.g. stocks obsolescence costs are minimized due to:

Sustainability

Development of these Key Success Factors in the future

Somewhat sustainable
 Giordano’s efficiency in logistics and operations may be copied or even exceeded with an acquisition of superior systems. However, there are not many competitors who would be able