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giordano
Giordano International Limited, one of the familiar apparel retailers in the Asia Pacific Region which was founded in Hong Kong in 1980 by the founder Jimmy Lai. The origin of the name Giordano was borrowed the name of a New York pizza restaurant. Giordano started from the humble beginnings in the apparel industry as a manufacturer of casual clothing. They manufacturer, supply, trading, export and slowly grow to today's achievement.

In 1981,Giordano first retails shop was opened in Kowloon, Hong Kong and then it began to expand to Taiwan market through a joint venture. Next, it entered to Singapore and started its first outlet in 1985.Today, Giordano have grown from the single apparel retails outlets in Hong Kong and provision to a renowned apparel retailers. Currently, Giordano have over 11,400 of employees and operate over 1,800 retail outlets and counters in over 30 countries in the Asia-Pacific and Middle East regions.

Giordano address casual conscious consumers of both genders and all ages through their 5 distinct company brands: Giordano, Giordano Ladies, Giordano Concepts, Giordano Junior, and Blue Star Exchange. Each of these labels represents a particular fashion philosophy and encompasses a comprehensive range of products that fit into their targeted consumer’s universe. "Giordano" and "Giordano Junior" - are today synonymous with superior quality, value and service. They also have an apparel manufacturing division that takes care of some of their own retail requirements as well as supplying merchandise to other world famous brands.

Quality, knowledge, innovation, service and simplicity (Q.K.I.S.S) are always the 5 corporate business values that Giordano focus on. Giordano’s vision is to be best and biggest world brand in apparel retailing” and their mission is to make people “feel good” and “look great”.

Money: Willing to trial for new and innovative promotion strategies
In Singapore, time, price services and convenience are all the value for

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