General Motors in China
General Motors Company in China
Huseyin Akbulut
Southern New Hampshire University
Abstract
This paper aims to explore the cultural barriers that GM encounters while doing business in China especially in terms of language and Asian mind difference. As a matter of fact, we cannot examine all the cultural barriers due to the scope of the paper. On the other hand, some differences emerging from different thinking behavior between US and China are exemplified in the second part of the paper. In the first part, the company information and the SWOT analysis of GM are given before going further with the Asian operations of the company.
A- Company Information:
First of all, General Motors Corporation changed name with the government bailout in 2009. After the government involvement, the company became the new GM as a legal successor of General Motors Corporation. General Motors Company founded by United States Department of Treasury in 2009 which changed into Delaware Corporation and then undertook all the assets and liabilities of General Motors Corporation by the 363 sale (GM quarterly report, 2010 May 17). The old GM was incorporated in 1908 an operated until 2009. The Detroit, MI based automotive company manufactures cars and trucks under the following brand names:
i) GM brands (GM Fact Sheet, GM website) 1- Buick 2- Cadillac 3- Chevrolet 4- GMC 5- Holden 6- Hummer 7- Opel 8- Pontiac 9- Saab 10- Saturn 11- Vauxhall 12- Wuling ii) GM divisions: (10 K annual report, 2010 April 7, GM website)
The old GM had four divisions whereas new GM has only three operational divisions. GM Latin America/Africa/Mid-East, GM Asia Pacific are organized under the GM international operations.
1- GM North America (GMNA):
This division has still the largest market for GM. The Company continues to lose its market percentage as its U.S market share declined to 19.6% in 2009 where the pursuer competitor
Huseyin Akbulut
Southern New Hampshire University
Abstract
This paper aims to explore the cultural barriers that GM encounters while doing business in China especially in terms of language and Asian mind difference. As a matter of fact, we cannot examine all the cultural barriers due to the scope of the paper. On the other hand, some differences emerging from different thinking behavior between US and China are exemplified in the second part of the paper. In the first part, the company information and the SWOT analysis of GM are given before going further with the Asian operations of the company.
A- Company Information:
First of all, General Motors Corporation changed name with the government bailout in 2009. After the government involvement, the company became the new GM as a legal successor of General Motors Corporation. General Motors Company founded by United States Department of Treasury in 2009 which changed into Delaware Corporation and then undertook all the assets and liabilities of General Motors Corporation by the 363 sale (GM quarterly report, 2010 May 17). The old GM was incorporated in 1908 an operated until 2009. The Detroit, MI based automotive company manufactures cars and trucks under the following brand names:
i) GM brands (GM Fact Sheet, GM website) 1- Buick 2- Cadillac 3- Chevrolet 4- GMC 5- Holden 6- Hummer 7- Opel 8- Pontiac 9- Saab 10- Saturn 11- Vauxhall 12- Wuling ii) GM divisions: (10 K annual report, 2010 April 7, GM website)
The old GM had four divisions whereas new GM has only three operational divisions. GM Latin America/Africa/Mid-East, GM Asia Pacific are organized under the GM international operations.
1- GM North America (GMNA):
This division has still the largest market for GM. The Company continues to lose its market percentage as its U.S market share declined to 19.6% in 2009 where the pursuer competitor
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