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Fundamental Analysis

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Fundamental Analysis
Introduction To Fundamental Analysis
By Ben McClure

Table Of Contents
1) Fundamental Analysis: Introduction 2) Fundamental Analysis: What is Fundamental Analysis? 3) Fundamental Analysis: Qualitative Factors - The Company 4) Fundamental Analysis: Qualitative Factors - The Industry 5) Fundamental Analysis: Introduction to Financial Statements 6) Fundamental Analysis: Other Important Sections Found in Financial Filings 7) Fundamental Analysis: The Income Statement 8) Fundamental Analysis: The Balance Sheet 9) Fundamental Analysis: The Cash Flow Statement 10) Fundamental Analysis: A Brief Introduction To Valuation 11) Fundamental Analysis: Conclusion

Introduction
So, you want be a stock analyst? Perhaps not, but since you're reading this we'll assume that you at least want to understand stocks. Whether it's your burning desire to be a hotshot analyst on Wall Street or you just like to be hands-on with your own portfolio, you've come to the right spot. Fundamental analysis is the cornerstone of investing. In fact, some would say that you aren't really investing if you aren't performing fundamental analysis. Because the subject is so broad, however, it's tough to know where to start. There are an endless number of investment strategies that are very different from each other, yet almost all use the fundamentals. The goal of this tutorial is to provide a foundation for understanding fundamental analysis. It's geared primarily at new investors who don't know a balance sheet from an income statement. While you may not be a "stock-picker extraordinaire" by the end of this tutorial, you will have a much more solid grasp of the language and concepts behind security analysis and be able to use this to further your knowledge in other areas without feeling totally lost. The biggest part of fundamental analysis involves delving into the financial statements. Also known as quantitative analysis, this involves looking at revenue, expenses, assets, liabilities and all the

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