In an article entitled “Wal-Mart’s Project Impact: A Move to Crush Competition”, states that in the current recession, Wal-Mart is out to search and destroy any surviving competition left to the giant superstore. The giant superstore is on a campaign, “Project Impact”, in which they plan to remodel their stores into cleaner, more maneuverable businesses in order to increase the shopper experience. Wal-Mart has run four of the top five toy retailers out of business, leaving Toy “R” Us as the only one standing. They also report in the article that this remodeling project will effectively leave Kmart and Rite Aid on their last leg. With businesses like Circuit City and Michael’s in the decline, Wal-Mart seeks to upgrade their store in these areas to take advantage of their competitor’s slump. The campaign will remove more of the competition but in a more subtle way that is not so obvious to the general public. This will divert some of the negative opinions that are associated with a mega discount store like Wal-Mart but still ensure that they will gain more of the markets customers once failing companies finally go out of business. Although the initial cost of this project in enormous, if it succeeds Wal-Mart would seemingly have a monopoly in super market commerce. This act will maximize Wal-Mart’s profit, which is Friedman’s main …show more content…
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