Preview

Frequent Shopper Program Research Paper

Satisfactory Essays
Open Document
Open Document
387 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Frequent Shopper Program Research Paper
Kudler Fine Foods Frequent Shopper Program
Kudler Fine foods should have a frequent shopper program that will be a user friendly tool while helping customers while shopping. Not only will the frequent shopper program be easier for customer while shopping but it will also offer many discounts and club specials. Many considerations should be taken into effect when developing a frequent shopper program. Many companies offer different rewards for customers that are involved in the frequent shopper program. Some programs include special discounts for customers on merchandise, activities for members and over being a member.
While developing the frequent shopper program, it is important to include, the legal ethical and security about the program.

You May Also Find These Documents Helpful

  • Better Essays

    Kudler, is a fine foods market with stores in different locations. Kudler Fine Foods is looking to implement a new frequent shopper program, which is going to reward loyalty customers. This program is intended to increase their customer’s loyalty and hopefully bring in new customers. The new program works in a point system; the more the customers purchase the more they will be able to redeem for cool prizes. The customers will also be able to win things like trips to exotic locations.…

    • 1124 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Kudler Foods has even introduced a loyalty program in their stores. Loyalty programs can become very beneficial in market research, it can record the products that are most bought and others that sit on shelves. Loyalty programs do not always work in the way they are intended to; in a study most companies that are known by the general public grow at about the same rate. A program must be proficient and give back to the customer (Marie-Claud & Singer, 2014). The Kudler Foods loyalty program is a very high end program for their best customers. It can be said that the program may be too inclusive. It seems that maybe only the one percent of customers is actually loyal and this could turn away new…

    • 1140 Words
    • 5 Pages
    Better Essays
  • Good Essays

    As with all endeavors, the only way to truly measure success is with projected and completed milestone markers. Kudler Fine Foods wishes to use the new frequent shopper program to increase revenue. Kudler has partnered with a loyalty points program to provide customer with points which can be redeemed for high end gift items, airline first-class upgrades or other specialty foods. The goal of the frequent shopper program is to track the purchase behavior at the individual customer level and provide high value incentives, the customer behavior patterns will help refine its processes and offerings to best satisfy their valued customers.…

    • 726 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also plans on using customer data from the rewards program to help with the way the company does business. The type of data that will be collected is customer shopping habits.…

    • 806 Words
    • 4 Pages
    Good Essays
  • Better Essays

    The electronic commerce components of the Frequent Shopper Program are aspects of the Sales and Marketing Department’s strategic objectives to increase the loyalty and profitability of its consumers. Under this program, customer shopping trends are identified and rewarded. This in turn can support the objectives providing an inventory selection of specialty foods that their customers’ desire increasing the favorable of repeat shoppers to the Kudler name.…

    • 1136 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Bsa 375 Kudler Fine Foods

    • 2993 Words
    • 12 Pages

    With the advent of the Frequent Shopper (Loyalty Points) program, Kudler fine Foods is intending to assist its customers by providing them with the products and services that they desire most. Kudler (2007) intends to accomplish this by tracking individual customer purchasing decisions and patterns (Sales & Marketing: Sales Plan 2007, para. 1). With this program, Kudler intends to satisfy their customers’ needs and desires and in the process, increase their revenue.…

    • 2993 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Kudler Foods

    • 1505 Words
    • 6 Pages

    Kudler Fine Foods is determined to implement a frequent shopper program throughout its three stores in La Jolla, Del Mar and Encinitas. The enhancement will involve a system upgrade to track information on purchases and gather points that can be redeemed for discounts on select items and news on new products. The marketing department will be able to use the information to provide items that are preferred by customers and also create alliances with vendors to provide better products, services and rewards for Kudler Fine Food customers. The project is intended to increase profits and customer loyalty. The project scope will include but not be limited to:…

    • 1505 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    In 1998, Kudler Fine Foods specialty food store opened its doors and has continued to grow ever since. Within five years, Kudler opened two more stores and business could not be better. To compete with the competition, Kudler Fine Foods realized the benefit of implementing a frequent shopper reward program. The frequent shopper rewards program will keep its members updated on store promotions, sales, and events. Members of this program will also receive special offers and discounts to use at their store. The frequent shopper program focuses on rewarding returning customers by their spending habits and frequency of their purchases. Kudler partnered with a points program to provide their loyal customers with points that can be later redeemed for higher quality items that Kudler has to offer. With this program there are a number of possible issues that must be taken into consideration; legality, security, and ethical concerns.…

    • 865 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Kudler Fine Foods is a local upscale specialty food store located in San Diego metropolitan region. This company is operating in three different locations for the last seven years at La Jolla, Del Mar, and Encinitas areas. Each store has 16,000 square feet of retail space in shopping mall buildings. The stores are full with the best imported groceries, domestic groceries, different departments, and effective management in areas such as bakery, pastries, produce, meat, seafood, condiments, packaged foods, cheese, and dairy products. The company is doing well with the effective business management strategies, but currently the company wants to improve more with the advance restructuring of its business vision, mission, and values.…

    • 1144 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Kudler Market Structure

    • 1203 Words
    • 5 Pages

    The organization has developed a loyalty by its customers and has profited from this loyalty. The company has achieved profitability by expanding its services such as parties and frequent shopper programs (Apollo Group, 2011). The development of these added programs increased their revenue and expanded their customer base. Kudler Foods was the first to create these type of programs, first in their marketing area. Another way the company is competitive in the marketplace is through providing customers with new gourmet selections (Apollo Group, 2011). This allows the company to follow trends of its customers and being able to set a price on those items. By being flexible on their pricing, the company can change prices when there is need to stimulate the sale on select products. This keeps Kudler Fine Foods competitive in the…

    • 1203 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Bsa 310 Kudler

    • 1230 Words
    • 5 Pages

    The Kudler frequent shopper program is a new program that the company is initiating to help with tracking customer spending behavior and also to increase customer loyalty. According to Kudler Fine Foods (2004), “The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their valued customers, (Sales and Marketing, para. 3). Kudler’s customers are so much concerned with the price of the products they are purchasing so it is important that they are able to receive the highest quality products available to them, so they may create all of the wonderful dishes they are used to eating. The frequent shopper program will also benefit the customers by allowing them to earn points for things like airline ticket upgrades, special gifts, and even specialty food products. This program is all about customer information and the management of that information so that Kudler can better “delight” their customers and increase revenue. The sales and marketing team will work to establish and sustain the frequent shopper program by the fourth quarter so that revenue is increased by 4.75% by that time as well. To do this successfully it is imperative that Kudler consider all areas including any legal, ethical, and security areas that may be impacted by the program.…

    • 1230 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Smith Consulting

    • 1033 Words
    • 5 Pages

    Smith Consulting has been retained in order to develop a functional and effective Frequent Shopper program for Kudler Fine Foods. Kudler Fine Foods has decided that it is in its best interest to implement this type of new marketing plan in order to build customer loyalty. The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make. These points will allow consumers to earn high end rewards. Kudler Fine Foods has specified to Smith Consulting that the desired program must be easy for the customers to understand and participate in. The reward points must be set as a reasonable limit for both the merchant and the consumer and available for redemption of items that are considered "high-end." Smith Consulting will also be responsible for constant evaluation of the program in its early stages in order to determine what type of reception the program is receiving from the customers of Kudler Fine Foods.…

    • 1033 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Kudler Fine Food Drivers

    • 1400 Words
    • 6 Pages

    Its culture is root in customer service. Through the innovation process, Kudler Fine Foods can meet their organizational goals and objectives and live up to Kathy Kudler’s vision of establishing a respectable customer service in store as well as through the Internet. One such example of innovation is the plans to create a frequent shopper program for their three stores in Southern California. Customers who participate in the program will receive news about store events, featured products, and sales. In addition, they will be given exclusive offers on select merchandise and discounts on cooking and wine classes (Kudler Fine Foods, 2013). The sales and marketing department can hold special events with the local hotels to introduce this new idea. The teaming up with local hotels brings uniqueness in the marketplace and will set Kudler apart from its competition. Through exploring innovative ideas, Kudler Fine Foods can bring new products to their customers, efficiency in production, and increase…

    • 1400 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Kudler Fine Foods

    • 1144 Words
    • 5 Pages

    Kudler Fine Foods knows its target consumer and works to improve its strategy and tactics to make sure customers are satisfied. Kudler understands that consumers want healthy options, and at budgeted prices so…

    • 1144 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Bsa/310 Week 2 Assignment

    • 768 Words
    • 4 Pages

    Kudler Fine Foods is a very popular food store located at different parts of California. The main objective of the store is to have profit maximization by providing quality products at appropriate prices in comparison to the other competitors. Through this objective, the store wants to have significant growth. The company now wants to expand its services by improving the efficiency of its operations. It also wants to increase the loyalty and profitability of its consumers by increasing the consumer purchase cycle. Now Kudler Fine Foods wants to expand its business through the utilization of a Frequent Shopper Program. The Frequent Shopper program is currently in design with a working high-level model up for proposal.…

    • 768 Words
    • 4 Pages
    Good Essays