french

France vs. America “Culture is little like dropping an Alka-Seltzer into a glass-you don’t see it, but somehow it does something.’’ Hans Magnus Enzensberger. American and French commercials are very different yet similar. The American commercials are very straight forward and succinct. On the other hand, the french commercials are very unique and modern. The Americans uses straight forward advertisements, when the french uses more poetic advertisments. The Americans and the French both use convincing strategies towards the audience. The American Nutella commercial had a typical American family eating breakfast with the product. They had a narrator explaining its nutritious and make breakfast more better for the kids and make the mom’s life more easier. Thus, making this commercial very straightforward. The french nutella commercial is much different from the American version. The French version uses music and kids to express what can nutella do for the young ones. “Pour jouer” means to play. With the help of nutella, it will make kids play with alot of energy and the music makes it more poetic. In the American Nike commercial, they use American football and in the French commercial they use football(soccer). With the help of ethos, the American commercial uses Troy Polamalu and Ladainian Tomlinson to show that they started young but ended up reaching their goal at the end being pro in American football. It was very straightforward because they played football at a young age and played till they reached the “American dream” which is being famous. In the French Nike commercial, it was very inspiring with the dramatic narration and music going along with the intense soccer players in the 46 second commercial. it showed how the french are very sophisticated and competitive in this sport and how other europe countries are similar to the french. In the Hawaiian Airlines commercial it was more local and showed how the way of life is like in Hawaii. It was