Financial Management
Running head: “MARKETING PLAN”
“Electronic Connection”
Marketing Plan
Strayer University
Jonnetta Phillips
Week Assignment #2
MKT 500
Dr. Benjamin Bao, Instructor
May 4, 2011
Executive Summary Our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market. Electronic Connection will change its focus to differentiate itself from box pushers and improve the business by filling the real need of small businesses and high-end home offices for reliable information technology including hardware, software, and all related services. Our marketing challenge is to position our product and service offerings as the high-quality, high-value add alternative to box pushing in a vacuum. (Scribd, 2011)
Table of Contents
Executive Summary 2
Introduction 4 Mission Statement 5
Market Segment 6
Target Segment 7
SWOT Analysis 7
Market Position 9
Product Description 10
Introduction I have chosen this topic because the technology industry is growing everyday. Technology is growing over seas and growing in the United States. The electronic market is growing so rapidly. My company competitor advantage is that it will provide all your needs for your electronics.
Electronic Connection will provide the latest electronics from computers, laptops, programs and all the accessories you need for a computer or laptop. Our experienced sales and service department will provide exceptional support for their electronics needs. Our team of professionals will provide great service and will provide great advice for our customers. Will provide repairs for their computers and laptops and all the accessories to make their computers and laptops work.
Mission Statement Our mission is to provide exceptional quality and service in the electronics industry, thus, providing a quality product
“Electronic Connection”
Marketing Plan
Strayer University
Jonnetta Phillips
Week Assignment #2
MKT 500
Dr. Benjamin Bao, Instructor
May 4, 2011
Executive Summary Our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market. Electronic Connection will change its focus to differentiate itself from box pushers and improve the business by filling the real need of small businesses and high-end home offices for reliable information technology including hardware, software, and all related services. Our marketing challenge is to position our product and service offerings as the high-quality, high-value add alternative to box pushing in a vacuum. (Scribd, 2011)
Table of Contents
Executive Summary 2
Introduction 4 Mission Statement 5
Market Segment 6
Target Segment 7
SWOT Analysis 7
Market Position 9
Product Description 10
Introduction I have chosen this topic because the technology industry is growing everyday. Technology is growing over seas and growing in the United States. The electronic market is growing so rapidly. My company competitor advantage is that it will provide all your needs for your electronics.
Electronic Connection will provide the latest electronics from computers, laptops, programs and all the accessories you need for a computer or laptop. Our experienced sales and service department will provide exceptional support for their electronics needs. Our team of professionals will provide great service and will provide great advice for our customers. Will provide repairs for their computers and laptops and all the accessories to make their computers and laptops work.
Mission Statement Our mission is to provide exceptional quality and service in the electronics industry, thus, providing a quality product
References: Iacobucci, D. (2010). Marketing Management: 2010 custom edition. Mason, OH: South- Western Cengae Learning. Best Buy History. (2011). Retrieved March 23, 2011, from www.bby.com/about/. Characteristics of Computers. (2011). Retrieved April 28, 2011, from http://www.freezonal.com/charcteristics-of-computers .html.